His 1.5M+ followers offer portable reach beyond traditional team sponsorships.
Adobe can tailor content for 200 million fans, making audience response a key measure of success.
High citations and visibility means brands need videos built for AI comprehension, not just audience engagement.
As shelf labels and AI tools advance, Walmart is promising shoppers that individual data will not set prices.
The search bar is no longer the only place consumers go to find answers. AI chat is creating new opportunities for advertisers and publishers to reach consumers inside the conversations shaping what they buy.
Granular crawler controls can protect content today and lay the groundwork for paid licensing deals.
The move adds to fragmented youth social media rules, making contextual ads a safer route for reach.
Game Day and other activations help the brand reach students early and keep them engaged.
Replacing physical wallets and now keychains can deepen engagement and give providers more user insights.
Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.
AI is changing more than how consumers discover brands. It is forcing retailers and marketers to reconsider the role of their websites, how they connect advertising to business outcomes, and whether the digital experiences they own can compete with the leading AI chatbots.
Vertical video has moved from social-feed novelty to full-funnel engagement infrastructure for streaming services and social commerce platforms. Vertical video's expansion beyond social feeds into streaming apps and shoppable commerce has made it a standard format in the competition for attention. That opportunity also brings considerable challenges.
Local inventory data can sharpen media allocation when paired with pricing, shopper, and retailer insights.
Emotional storytelling could help the brand own relief in a crowded financial app market.
Healthcare and pharma marketers can tailor AI-friendly content to questions about symptoms, side effects, treatments, and managing care.
It also hits on major pain points with daily insulin and gives drugmakers a new way to reach people delaying treatment.
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offensive. Are we entering a world where the question isn’t “Can AI do this?” but “Will our customers think less of us if they know we used AI to do it?” Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Asa Hiken. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can seasonal moments help brands identify where new growth opportunities may be emerging? And what audience, motivation, or shopping insights can you carry forward into future campaigns and longer-term strategy? Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Arielle Feger and James Gourde, Senior Director of the Partner Solutions Group at Roundel. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Merchants can manage rival marketplace orders, listings, and fulfillment from one dashboard.