61% of US digital media professionals are excited about AI developments in digital media and look forward to advertising within AI-generated content, according to a December report from Integral Ad Science and YouGov.
On today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending too much on AI? Will it reconcile its two full-fledged AI chatbots? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
In a deal-saturated market, differentiation is essential.
Snapchat+ hits 25 million subscribers as its ad growth stalls.
Changing rewards tiers target the emerging affluent.
Revenue grows and losses fall as traditional insurers sit in AI purgatory.
Instagram cools, Facebook steadies, X stalls—making channel focus a strategic call, not a cosmetic one.
Omnicom's scale expanded faster than organic growth; its IPG deal-driven revenue surge contrasts with modest underlying performance in its core business.
Its no-code tool brings scenario planning to marketers, aiming to turn episodic modeling into daily decisions.
67% of top sports podcast shows are for niche sports, where high engagement, loyal fans, and off-season spikes lift ROI.
On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different about the upcoming holiday season, what real personalization at scale looks like for retailers, and why AI matters even more during the holidays. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
YouTube revamps its fight against ad blockers; mobile ad blocker usage is on the rise, opening a new front in the platform's struggle.
Uber aims to sell proof, not just scale, through transaction-level data and third-party measurement validation,
Lowe’s, Airbnb, and Expedia are using installments to unlock hesitant spend.
Netflix is reshaping CTV economics as sports, live events, podcasts, and a potential WBD acquisition push its ad tier toward 10% of spend, with $3 billion in sight this year.
Platforms like Google are pushing AI search offerings, compressing clicks and centralizing control of information and traffic.
The AI search firm is betting on subscriptions instead, arguing that even labeled promos erode trust.
Big Tech shifts to India’s scale, talent, and AI-first workforce as Western growth slows and China risk rises.