Demographics

Fashion online resale platform sales will reach $30.63 billion by 2025, growing at an estimated 24% CAGR and representing 10% of all ecommerce apparel and accessories sales.

Internet users worldwide plan on shopping both in-store and online this season.

Across generations, US adults aren't particularly excited about Facebook's rebrand to Meta.

Older generations rely more heavily on family, friends, and TV ads to learn about new products. Personal recommendations are the most powerful purchase drivers for Gen Z as well, but social media—which includes ads, videos, and online influencers—is increasingly important to product discovery.

TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.

Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.

Lockdowns, online shopping, and fear of germs during the pandemic have hastened the shift toward all types of digital payments. As a result, Gen Z has fully embraced electronic wallet services, contactless payments, peer-to-peer payment apps, and digital uses of credit, including buy now, pay later.

Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content.

Generation Z—which includes children, teens, and young adults born between 1997 and 2012—is the most racially, ethnically, and sexually diverse generation in history. As this cohort matures into a unique and powerful consumer bloc, brands hoping to win over Gen Zers must understand how they grew up, what they believe in, and what makes them tick.

Amazon is adding Venmo as a payment method to reach younger shoppers: The partnership marks progress in PayPal’s efforts to monetize the mobile app and may pave the way for similar deals.

On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

Baby boomers are the only generation in the US that watches cable TV in significant numbers.

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

A child-centric PFM app could help NatWest influence a younger generation’s financial lives—and its unique value-add could reduce defection to proliferating switching incentives.

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.