The retailer is looking to make early inroads with younger consumers.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
60% of younger travelers use genAI for trip planning, but high dissatisfaction with generic and wrong answers remains a hurdle.
An under-16 social ban could be Europe’s next regulatory domino.
Gen Z adopts AI fast but worries it trades convenience for weaker thinking—raising stakes for how brands position AI tools.
Gen Z trades data for personalization; bland targeting threatens trust and long-term spend.
More than one-third of Gen Z and millennials turn to AI for stigma-free support.
They’re no better off than millennials at the same age.
Settling their suits pretrial shields execs and data as pressure now concentrates on Meta and YouTube.
Premium subscriptions gate AI, productivity, and creation tools—probing how far users can be monetized beyond ads.
Diversity, equity, and inclusion may still be framed as priorities for marketers, but Black consumers increasingly view inclusion as a baseline expectation that directly influences attention, trust, and purchasing behavior.
Burnout is rampant yet Gen Zers still overspend, showing fatigue and value-seeking can coexist.
Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.
Young people overwhelmingly confide in chatbots even as questions around safety and mental health risks mount.
Young shoppers, especially in China, drove better-than-expected Q3 sales—but sustaining the buzz won’t be easy.
TikTok’s new EU age verification rules could squeeze marketers, but similar changes have strong consumer backing worldwide.
This FAQ outlines what marketers need to know to connect with Gen Z.
Platforms are tightening age enforcement, forcing marketers to rethink how they reach and influence Gen Alpha.
With Gen Z representing over half its users, Pinterest is shifting from an inspiration board to a primary brand discovery engine.
Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.