Demographics

Nearly half (49%) of Gen Z and millennial pet owners have designed, or considered designing, a specific part of their home for their pet, according to an April survey from The Harris Poll.

Premium rewards target affluent spenders, while accessible cards can cultivate younger customers.

Genentech and Breastcancer.org highlight the need for more consistent patient follow-up during hormone therapy.

61% of Gen Zers feel more financial pressure from the number of payments they manage than from the total amount they owe, compared with 32% of baby boomers, according to a June survey from Spinwheel.

Merchants can pair BNPL with promotions, while payment apps can turn saved rewards into more spending.

Our survey data highlights how high-income earners (making $150,000 or more) shop across channels and categories.

Coverage nearly doubled in a year, but 41% of uninsured Gen Zers still need inspiration to sign up.

The move adds to fragmented youth social media rules, making contextual ads a safer route for reach.

Being an early mover personal finance app/LLM integrations gives Experian an early opening to shape AI discovery.

Cards that reward essentials can leave more room for hobbies while building top-of-wallet loyalty.

Although traditional ads build trust, digital formats now influence 42% of purchases for those 55 and older.

Diagnostic delays and dismissed symptoms leave room for better care and patient tools.

More space can ease crowding, while better food and drinks make premium card perks more valuable.

Multiple financing options can serve sports fans across incomes and credit profiles.

Expanded Medicare coverage has brought 700,000+ new users since July—tailored care and support will need to scale just as quickly.