Demographics

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

TikTok’s future may be uncertain in the US, but its UK operations continue to grow robustly despite security concerns. According to our latest UK social network forecast, the Chinese-owned video platform will have several milestone moments this year and next.

eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities.

As layoffs pile up and many industries like retail and travel continue to struggle amid lower consumer spending, confidence in a near-term economic recovery is low.

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

Boomers aren't entirely nondigital⁠—they were, after all, the pioneers of adopting home computers—but at this point in their lives, they're a bit more reluctant about adopting newer technologies. That's true even for tech with real-life utility, such as voice assistants and smart-home devices, which could help boomers age in place and deal with the physical challenges that accompany increasing age. Along with concerns about things like privacy, it’s partly a matter of the inertia about adopting new things that tends to set in as one gets older.

Back-to-school shopping may look a little different this year because of the pandemic—but only slightly.

Many consumers’ shopping behaviors have moved online in recent months, and that trend is likely to continue through the holiday shopping season.

Social distancing and stay-at-home measures have upended the shopping habits of US consumers across generations, including older cohorts.

The pandemic has been a learning curve for many marketers, including Elana Gold, who began her role as Del Monte’s newly appointed global CMO in the midst of it.

As the pandemic caused widespread shutdowns, consumers who traditionally preferred brick-and-mortar retail shifted at least some of their spending to digital channels.

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss the full release of NBCUniversal's new video streaming service, Peacock, and where it slots in to a crowded market. Then eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss some new and interesting findings about young people's use of screens.

eMarketer junior analyst Nina Goetzen and forecasting analyst at Insider Intelligence Peter Vahle discuss changing Spotify listening behavior and the company's podcast investments, and they break down how it makes money. Then principal analyst Mark Dolliver joins the show to talk about what young people want from brands, what retailers need to know about shoppers ages 50 and older and the many ways the pandemic is harming children's health.

As debate flares over the potential reopening of K-12 schools and universities this fall, 37% of US parents strongly disagree that their child would be just as successful with virtual/distance learning.

UK consumers’ shopping habits have undergone a change that is unlikely to be reversed. According to our latest forecast, nonecommerce retail sales will drop by 16.0% this year, followed by a recovery in 2021. However, sales will never reach pre-pandemic levels.

As consumers now spend much of their days at home, some have taken to wearing comfortable attire full-time. One in five US adults said they purchased clothing that is considered loungewear or leisurewear since the pandemic began, according to a June 2020 survey from CivicScience.

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.

eMarketer principal analyst Mark Dolliver and and vice president of research at Insider Intelligence Jennifer Pearson discuss the challenges and concerns that US parents face. They then talk about the most significant hack in Twitter's history.

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.

Along with struggles surrounding their work/life balance, kids’ screen time and childcare, parents find plenty to worry about. And the coronavirus pandemic has aggravated already high stress levels.