News on drugmaker deals, weight loss drug coverage, medication price hikes, and health insurance to kick off the New Year.
AI platforms must tread carefully to avoid crossing into diagnosis and treatment advice
The first oral GLP-1 hits pharmacy shelves and telehealth platforms this week, expanding access to more affordable obesity treatment.
The CDC’s new guidance muddles what’s essential, risking more missed or delayed shots.
AI is moving from novelty to necessity in wellness tech with skin scans, therapy booths, and more.
Promoting savings via pharmacies, doctors, and online patient forums could help raise awareness of these coupons and pass on the savings needed to reduce prescription nonadherence.
From TikTok to pharma sites, women’s go-to channels shift by life stage—and marketers need to follow.
Gen Z and millennials are adopting telehealth and digital tools more quickly to navigate health information and manage their care.
Despite added personalization, Pfizer, Verily, and others will struggle to draw health-information seekers away from ChatGPT and Gemini.
As patients arrive at their appointments with AI-sourced self-diagnoses, healthcare marketers must reassert providers’ authority.
Women use more healthcare, spend more on prescriptions, and are spurring telehealth companies to deliver tailored virtual services.
Healthcare leaders are betting on digital and virtual technologies powered by AI to improve patient engagement, satisfaction, and health outcomes.
Health systems and health insurers are at risk of losing business due to the new law, but have an opportunity to proactively support patients through upcoming changes to Medicaid coverage.
As more Americans take weight loss drugs, eating, shopping, and healthcare expectations are all evolving
Pharma’s intangible value drops as others climb: While other sectors gained ground, pharma lost value, driven by individual company setbacks and policy pressures.
While online pharmacy is booming, access to an in-person pharmacist remains important. Expect chains to focus on smaller, health-focused stores and expand their digital services in 2026.
Gen Z worries, AI search shake-ups, and social media trust issues are driving major marketing shifts across all fronts.
Patients want medication clarity and cost help earlier—pharma brands can step up with timely info, not just ads.
Regulatory crackdowns, digital dominance, and AI adoption forced marketers to rethink strategy, spend, and compliance across the year.
Pharma, startups, and the federal government piled into virtual care with new platforms and partnerships.