Social Media

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Prediction: Instagram Will Suffer Growing Pains

Jan 18, 2019

Instagram’s future is deeply intertwined with Facebook. Much of Instagram’s ad business growth is largely due to the fact that extending an ad buy is as easy as checking a box in Facebook Ad Manager. And with features like Instagram Stories becoming highly successful, there's pressure to continue delivering hit marketing concepts.

What's Behind the Sudden Growth of TikTok?

Jan 02, 2019

No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?

How Does Facebook Watch Fit Into the Digital Video Landscape?

Dec 17, 2018

Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?

How to Create Successful Ad Campaigns for Social Stories

Dec 14, 2018

Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.

How Many Marketers in the US Use Facebook?

Dec 12, 2018

Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.

Some Instagram Stories Thrive from an Extended Shelf Life

Nov 30, 2018

The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.