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WhatsApp Beats Out Instagram and Twitter Among US Hispanic Users

May 22, 2019

We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.

Smartphones Are the Overwhelming Driver of Social Referrals

Smartphones Are the Overwhelming Driver of Social Referrals

Apr 29, 2019

As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.

How Social Media Users Have—and Have Not—Responded to Privacy Concerns

How Social Media Users Have—and Have Not—Responded to Privacy Concerns

Apr 29, 2019

Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Apr 26, 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.

US Parents Get Digital After Dark

US Parents Get Digital After Dark

Apr 15, 2019

After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.