Social Media

Reports

More On: Social Media

See All

Weibo Now Used by Nearly 25% of Population in China

Nov 08, 2018

Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.

The Eighth Annual Global Media Intelligence Report Is Now Available

Nov 08, 2018

In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.

The Social Series: Who's Using Snapchat? | Infographic

Oct 26, 2018

This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Pinterest? | Infographic

Oct 25, 2018

This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Twitter? | Infographic

Oct 24, 2018

This year, 55.2 million people in the US—or 16.8% of the population—will use Twitter, a 0.9% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Facebook? | Infographic

Oct 23, 2018

This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Instagram? | Infographic

Oct 22, 2018

This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017, according to eMarketer estimates.

The Weekly Listen: Facebook's Security Breach, Amazon Increases Minimum Wage, and a Presidential Alert

Oct 07, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include a security breach at Facebook that exposed roughly 50 million accounts and how Amazon has increased its minimum wage to $15 an hour.

What Are Snapchat and Twitter Doing to Stand Out?

Oct 04, 2018

Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.