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How Will the US Rollout of Facebook Dating Disrupt the Dating App Landscape?

Sep 12, 2019

Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Aug 22, 2019

Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.

The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy

The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy

Aug 20, 2019

Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.

Facebook Losing Younger Users in Germany and France

Aug 14, 2019

eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms. Total user growth for the platform will essentially be flat in both countries, according to our latest social user forecast.

Is TikTok the New Launching Pad for Video Creators?

Is TikTok the New Launching Pad for Video Creators?

Aug 05, 2019

The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

Jul 30, 2019

The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.