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US Parents Get Digital After Dark

Apr 15, 2019

After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.

eMarketer Slashes Snapchat Growth Forecast for 2019

Apr 09, 2019

Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose US users this year, with growth expected to flatten in 2020.

Podcast | Why Facebook Is So Keen on Regulation

Apr 04, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Mark Zuckerberg's recent op-ed in The Washington Post, in which he calls for new internet regulations.

Snapchat Losing UK Users as Redesign Takes Toll

Apr 03, 2019

There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast. Since last year’s redesign of the platform, users are leaving in favor of Instagram and other competitors.

What Retailers Need to Know About Gen Z

Apr 01, 2019

Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.

Here’s How Facebook Has Restricted Ad Targeting

Mar 28, 2019

Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.