Social Media

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Advertisers Get Annoyed By Ads Too

Sep 14, 2018

Ad professionals block ads at similar rates to the rest of the population.

Are Smartphone Users Weeding Out Facebook?

Sep 10, 2018

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?

News Startup Launches on Facebook First

Aug 29, 2018

In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Patricia Orsini discuss whether a new Facebook-first news network called Progress News Network (PNN) can find an audience on the social platform.

Facebook Is Tops with Everyone but Teens

Aug 28, 2018

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

In the UK, Younger Users Flock to Snapchat

Aug 27, 2018

Snapchat will overtake Facebook among 18- to 24-year-olds this year, according to eMarketer’s latest forecast on social network usage.

The Weekly Listen: Amazon and Streaming Giants, Instagram Sponsored Content and Hoarding

Aug 26, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

Which Social Networks Are US Users Most Likely On?

Aug 24, 2018

In the latest episode of our "Behind the Numbers" podcast, eMarketer's Debra Aho Williamson and Chris Bendtsen discuss how top social networks like Facebook, Snapchat and Instagram rank among different age groups.

Is Your CEO Tweeting Without Supervision?

Aug 22, 2018

Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.

Consumers Expect Brands to Be Open and Honest on Social Media

Aug 20, 2018

Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.

Do Social Posts Change Minds? Survey Says Yes

Aug 20, 2018

We may believe we’re each living in our own social media bubble full of like-minded folks, but new survey data suggests that some of us are being persuaded to change our minds thanks to social posts.

The Intern Podcast

Aug 17, 2018

We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?