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Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Jul 09, 2019

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.

eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'

eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'

Jun 21, 2019

Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.

Average Time Spent on Social Media Declines

Average Time Spent on Social Media Declines

Jun 10, 2019

Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.