In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher chats with Marc Goldberg, CEO of publisher verification firm Trust Metrics, about brand safety, fake news and fraud—and the relationship between all three.
In the latest episode of "Behind the Numbers," eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers.
In the latest episode of the "Behind the Numbers" podcast, UK analyst Bill Fisher discusses eMarketer's latest forecast for programmatic ad spending, and how the long-running controversy over brand safety actually affected spending patterns.
With Facebook and Twitter at the center of national conversations about political ad transparency and fake news, the year ahead will be anything but dull for social media companies.
Will 2018 be the year of connected TV advertising? Will the number of streaming services continue to grow or start to consolidate? eMarketer analyst Paul Verna discusses key video trends to expect this year in the latest episode of "Behind the Numbers."
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Mark Dolliver discusses some of the company's predictions for 2018, from emerging tech to evolving consumer behaviors. Plus, a look at where we went right and wrong in our 2017 predictions.
In this five-part series, eMarketer co-founder Geoff Ramsey sits down with top marketers around the world to discuss the most daunting challenges they face, and how they are addressing those challenges.
In the latest episode of “Behind the Numbers,” eMarketer’s Nicole Perrin and Monica Peart consider Google’s overpowering place in the market, and ask if the tech giant can extend its influence and footprint even further.
In the first of several conversations focusing on digital technology giants, eMarketer's Debra Aho Williamson and Monica Peart sit down to discuss two of them: Facebook and Instagram.
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about key events in the digital video industry, including programmatic video ad spending and original content.
Sometimes the gadgets and innovations on display at CES seem like technology for its own sake. This year, though, the focus at the giant electronics show seemed to shift toward making technology work in the real world. In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Paul Verna talks about what he saw—and did not see—at CES.
In the latest episode of "Behind the Numbers," the topic is automation and jobs. Where is automation displacing human jobs, and what new opportunities are emerging?
In the latest episode of "Behind the Numbers," eMarketer analysts Debra Aho Williamson, Lauren Fisher and Nicole Perrin discuss the trends likely to affect digital display advertising this year.
In the latest episode of "Behind the Numbers," eMarketer's Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.
How will kids interact with digital media in 2018? In the latest episode of "Behind the Numbers" podcast, eMarketer's Mark Dolliver and Jennifer Pearson take a look at the trends and the numbers.
Millennials continued to entrance and sometimes frustrate marketers and media decision-makers in 2017. Here is a selection of some of the most listened-to "Behind the Numbers" podcast episodes dealing with the millennial conundrum.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we're talking about Snapchat—its audience, its revenues and its product development efforts—and making predictions for 2018 and beyond.
In the latest episode of “Behind the Numbers,” eMarketer’s Debra Aho Williamson and Cindy Liu consider the challenges of Twitter, both in usage and in revenue, and discuss what the social media giant is doing to spur growth.
In the latest episode of "Behind the Numbers," we play Scrooge for the holidays, talking about aspects of digital life we could live without.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Lauren Fisher and Paul Verna discuss the relationship between programmatic ad buying and the complex, fragmented connected TV space.