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How the NBA Is Using Esports to Grow Its Audience

Mar 19, 2019

Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.

US Esports Ad Revenues Will Grow 25% in 2019

Mar 13, 2019

Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.

Esports Playing in the Big Leagues Now

Feb 05, 2019

In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.