Streaming services, telco-based platforms and hybrid players are disrupting sports TV broadcasting in South Korea. A shift toward mobile is also drawing sports fans away from legacy media.View this Report
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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How the NBA Is Using Esports to Grow Its Audience
Mar 19, 2019
Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.
US Esports Ad Revenues Will Grow 25% in 2019
Mar 13, 2019
Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.