Daily media consumption will hit a record 13 hours and 26 minutes (13:26) per day this year, fueled by genAI, resilient social media engagement, stronger-than-expected streaming growth, and a slower decline in traditional TV. Live sports will be a rare source of stability amid increasingly fragmented media habits.

Key Question: How much time will US adults spend consuming media each day in 2026 across devices, activities, and platforms?

Key Stat: In 2026, the average adult will spend 16 minutes per day with genAI platforms. Engagement is growing quickly, but for now genAI ranks far behind most activities.