Artificial Intelligence (AI)

Reports

Interviews

More On: Artificial Intelligence (AI)

See All

How AI Can Empower Ad Personalization

Nov 12, 2018

Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.

The Smart Speaker Series: Seniors | Infographic

Nov 02, 2018

Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.

Designers Want More 3-D and AR/VR Projects

Nov 01, 2018

Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.

Five Charts: How Marketers Use AI

Oct 11, 2018

Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.

How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

Oct 10, 2018

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

Making Sense of Large Data Sets Is AI's Strength

Oct 08, 2018

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

Advertisers Have Mixed Confidence in Blockchain

Oct 03, 2018

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

Cloud Computing Is Primed to Overhaul Business Analytics

Oct 01, 2018

Emerging technologies may ease struggles that businesses have with analytics.