Artificial Intelligence (AI)

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Digital Banking Users Are Turning to Chatbots

Sep 24, 2018

Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.

Why Marketers Use AI For Audience Targeting

Sep 11, 2018

So far, targeting and audience segmenting are among the most common uses for the emerging technology.

Consumers Get Most Excited About Familiar Technologies

Sep 04, 2018

For many consumers, tried-and-true devices are more exciting than the latest gadgets.

Why Setting Up AI Products Is Hard Work

Aug 20, 2018

Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.

Will AI Change How People Approach Creative Work?

Aug 08, 2018

Advertisers and artists believe that artificial intelligence will boost their output over the next two years.

Artificial Intelligence Roundup 2018

Aug 08, 2018

Investment and interest in artificial intelligence (AI) remains high, though large-scale adoption is happening more slowly. Still, many companies have ambitious plans for AI systems and are looking to them to improve their business operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand today's AI landscape and how marketers are putting it to work.

Social Media and AI Roundup

Aug 08, 2018

Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)

Why Marketers Struggle to Define Artificial Intelligence

Jul 12, 2018

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.