Travel
Reports
Germany Digital Ad Spending by Industry 2019
Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.
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See AllUS Travel Digital Ad Spending 2019
A Search-Heavy Vertical Grows Its Overall Ad Budgets
Digital Ad Spending in Germany by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
The Rise of China’s Omnichannel Luxury Consumers
How Ecommerce Is Changing the High-End Market
Interviews
WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Alfredo Tan
Chief Digital and Innovation Officer
WestJet
Charts
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Which Flight Features Have the Biggest Influence on Flights Selected by Business Travelers and Corporate Travel Decision-Makers Worldwide? (% of respondents, Aug 2019)
How Important Are Loyalty Programs When Business Travelers and Corporate Travel Decision-Makers Worldwide Select Companies to Use During Business Travel? (% of respondents, Aug 2019)
Do Business Travelers and Corporate Travel Decision-Makers Worldwide Believe that More Employees Combining Work Trips with Leisure Trips? (% of respondents, Aug 2019)
What Travel Perks Do Companies Allow When Booking Business Travel According to Business Travelers and Corporate Travel Decision-Makers Worldwide? (% of respondents, Aug 2019)
What Marketing Tactics Would UK Gen Z vs. Millennial Internet Users Find Useful in Making Decisions When Booking a Vacation Online? (% of respondents, Sep 2019)
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Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool
Sep 17, 2019
For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.