Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.View this Report
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US Travel Digital Ad Spending 2019
A Search-Heavy Vertical Grows Its Overall Ad Budgets
Digital Ad Spending in Germany by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
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Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Chief Digital and Innovation Officer
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What Devices Do Business Travelers in Select Countries* Use to Book Business Trips? (% of respondents, March 2019)
What Sources Do Internet Users in China Use to Obtain Overseas Travel Information? (% of respondents, Nov 2018)
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Ad Spend on Travel in the US Is Growing Faster than Other Verticals
Aug 09, 2019
Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.
US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services
Aug 02, 2019
We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).