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Which Subscription Services Will US Consumers Sign Up for Next?

Which Subscription Services Will US Consumers Sign Up for Next?

May 21, 2019

Subscription fatigue be damned. More than a third of Americans believe they will increase the number of subscription services they use in the next two years, but interest isn’t the same across all categories.

TV Industry Eyes Hybrid Linear, On-Demand OTT Services

TV Industry Eyes Hybrid Linear, On-Demand OTT Services

May 20, 2019

As more cord-cutters supplement traditional television with digital offerings, many in the TV industry are keen on the growing practice of combining linear OTT subscriptions with on-demand streaming.

Marketers Are Split on How They Define OTT

Marketers Are Split on How They Define OTT

May 17, 2019

In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.

Advanced TV Is the New Frontier for DSPs

Advanced TV Is the New Frontier for DSPs

May 14, 2019

While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.

Users Still Demand Licensed Content from OTT Platforms

Users Still Demand Licensed Content from OTT Platforms

May 10, 2019

While digital video platforms like Netflix are investing heavily in producing their own original shows, many people prefer to watch licensed content when they stream video.