- Mobile Ad Performance Benchmarks
- Video Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Video Ad Performance Benchmarks, North America
- Video Ad Performance Benchmarks, US
- Video Ad Performance Benchmarks, Worldwide
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Senior Vice President, General Manager, Platform
There are 2681 charts about 'Video'
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Are US TV Viewers Confident that Digital Video/Social Media Platforms Will Keep Their Data Secure? June 2018 (% of respondents)
What Video Streaming Services Do Marketing and Media Professionals in North America Subscribe to? Aug 2018 (% of respondents)
What Digital Activities Have Internet Users in China Conducted? Dec 2017 & June 2018 (millions, % reach and % change)
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As OTT Subscriptions Grow Worldwide, Which Markets Is Netflix Winning?
Aug 30, 2018
In primarily English-language countries, Netflix has a clear track record of success, with a majority of over-the-top users in those markets using its services. But if it hasn’t filled out its slate of localized content, adoption is slower.
The Weekly Listen: Amazon and Streaming Giants, Instagram Sponsored Content and Hoarding
Aug 26, 2018
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.
Are Netflix Ads a Sign of Things to Come?
Aug 21, 2018
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.
Cord-Cutting Accelerates as OTT Video Keeps Growing
Aug 17, 2018
A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.
Aug 16, 2018
According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.
The Rapidly Shifting Video Market
Aug 13, 2018
How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.
Social Networks Get Serious About TV-Style Programming
Aug 09, 2018
Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.
Video Ads in Social Media 2018
Aug 08, 2018
The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.
Netflix Is So Popular in Canada, Local Media Players Want a ‘Netflix Tax’ to Level the Playing Field
Aug 03, 2018
eMarketer expects there will be 13.3 million Netflix viewers in Canada this year, with viewers defined as individuals who watch Netflix via the app or website at least once per month. That figure is up 9.6% year over year.
Canada Streaming Video 2018
Aug 02, 2018
As Netflix and other OTT video services gather momentum, Canada’s cable industry and policymakers are responding with action, including the launch of a variety of services over the past few years.
Netflix and the Global OTT Video Market
Aug 02, 2018
How are video viewing habits changing around the world, and how big a presence is Netflix? In the latest episode of “Behind the Numbers,” eMarketer’s Shelleen Shum discusses global video trends, intriguing regional patterns and the importance of local language content.
Average Daily Time Spent with TV/Video Content Among US Consumers, by Device, Q3 2017-Q1 2018 (hrs:mins)
Jul 31, 2018