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Cord-Cutting Accelerates as OTT Video Keeps Growing

Aug 17, 2018

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

The Rapidly Shifting Video Market

Aug 13, 2018

How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.

Social Networks Get Serious About TV-Style Programming

Aug 09, 2018

Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.