- Mobile Ad Performance Benchmarks
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- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Video Ad Performance Benchmarks, North America
- Video Ad Performance Benchmarks, US
- Video Ad Performance Benchmarks, Worldwide
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Senior Vice President, General Manager, Platform
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What Types/Formats of TV/Video Did UK Internet Users Watch in the Past Year? (% of respondents, H1 2018)
How Many UK Internet Users Use Netflix in Their Household? (% of respondents, by TV platform, H1 2017, H2 2017 & H1 2018)
UK Internet Users Who Are Aware of vs. Have Purchased* from Amazon for Select Products/Services, Oct 2018 (% of respondents)
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10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
What's Behind the Sudden Growth of TikTok?
Jan 02, 2019
No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?
Live TV Isn’t Ready for Programmatic Yet
Dec 26, 2018
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
How Does Facebook Watch Fit Into the Digital Video Landscape?
Dec 17, 2018
Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?
Subscription Video-on-Demand (SVOD) Service Subscriptions in Mexico, Q2 2016-Q3 2018 (millions)
Dec 14, 2018
Subscription Share of Digital Video Revenue in China, by Platform, 2015-2017 (% of total)
Dec 13, 2018
Live vs. Timeshifted Share of Time Spent Viewing Primetime TV Among US Consumers, Sep 24-Oct 21, 2018 (% of total, by age)
Dec 13, 2018
Mobile Trends 2019
Dec 06, 2018
Mobile will continue to attract more ad dollars in 2019. With that in mind, this report presents 10 predictions to help marketers navigate the mobile and media landscape in 2019.
Rewarded Video Helps Mobile Advertisers Move on from Impressions
Dec 06, 2018
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
Digital Video Taking Off Faster Than Expected in Germany
Dec 05, 2018
With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.
How Long Do US Internet Users Typically Expect to Have an Account with a Paid Subscription Streaming Service? (% of respondents, by age, Aug 2018)
Dec 04, 2018