eMarketer Podcasts


In the latest episode of "Behind the Numbers," eMarketer principal analyst Yory Wurmser discusses a Stanford University School of Medicine study, which focused on the Apple Watch. How good is the smartwatch at detecting atrial fibrillation, and what are the risks of self-monitoring?

In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman explains why Checkout on Instagram will work—and why it may also struggle.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman assesses the significance of eBay’s entry into the grocery delivery space.

In the latest episode of “Behind the Numbers,” we sit down with Mike Molitor, head of ecommerce and loyalty at supermarket chain Raley’s, to discuss his aggressive vision for the future of digital grocery.

In the latest episode of "Behind the Numbers," we take a look at the Academy Awards show, which reversed a string of audience losses even as it jettisoned a traditional hosting role. Who was watching, why, and how does digital intersect with the Oscars?

In the latest episode of "Behind the Numbers," we look at the state of augmented reality today and what the future may hold. Will AR largely be a smartphone function, or will other devices come into play?

In the latest episode of "Behind the Numbers," the topic (once again) is brand safety, as big advertisers pull back from YouTube amid concerns about user comments.

In the latest episode of "Behind the Numbers," eMarketer's demographics mavens, Mark Dolliver and Jenni Pearson, join us in the studio to discuss their latest research on millennials. What does adulthood look like for this generation?

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses whether Apple's forthcoming video streaming service can compete with established giants like Netflix.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson and research analyst Man-Chung Cheung discuss the new video-sharing sensation TikTok.

In the latest episode of "Behind the Numbers," we sit down with Matt Alexander, co-founder of Neighborhood Goods, which mixes department store concepts and digital native brands. What do D2C brands want from a retail presence? And does the department store format have a future?

In the latest edition of "Behind the Numbers," we sit down for a conversation with Facebook's Martin Gilliard to discuss innovation at the nexus of commerce and marketing.

In China, consumers can “smile to pay” in some stores, but in the US, facial recognition systems for shopping are more theory than fact. Will that change? In today’s episode of “Behind the Numbers,” we sit down with Peter Trepp, CEO of facial recognition software firm FaceFirst.

In the latest episode of "Behind the Numbers," we look at some of the products that debuted at Mobile World Congress this week. Is mobile really a "thing" anymore?

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about misinformation and how digital platforms are seeking to slow it, Pinterest's plan to go public, and landmark shift in ad spending.

In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

The digital economy is roughly a quarter century old, but efforts to measure it remain sketchy. In today's episode of "Behind the Numbers," we dig into government and enterprise efforts to understand the impact of digital, with featured guests Carl Bialik of Yelp and eMarketer vice president of forecasting Martin Utreras.