eMarketer Podcasts


In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's estimates for programmatic in the UK, Germany and France, and discuss the outlook for those markets amidst heightened regulatory oversight and growing concern about privacy.

In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's latest estimates for programmatic in the UK, Germany and France, and discuss market outlooks amid heightened regulatory oversight and growing privacy concerns.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.

In the latest episode of "Behind the Numbers," mobile analyst Rahul Chadha breaks down eMarketer's latest estimates for the booming mobile video advertising market, and digs into the underlying drivers.

eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we're talking about Super Bowl ads, Nielsen and Google's new cross-device measurement deal, and 5G smartphones.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.

How big is the audience for Facebook's video channel, Facebook Watch, and how has the social network's video strategy evolved? In the latest episode of "Behind the Numbers," analysts Debra Aho Williamson and Paul Verna discuss Facebook's various video efforts and how they stack up against the competition.

In this special holiday edition of The Weekly Listen podcast, we take a break from discussing eMarketer's forecasts, and instead weigh in on other people's predictions for 2019.

Facebook took a drubbing all year long—or did it? The social network's usage edged down in the US as teens migrated to other platforms (among them, Facebook unit Instagram) and consumers worried about privacy and other issues. But the company also rolled out waves of new products and scored huge revenue gains. Throughout the year, "Behind the Numbers" tracked Facebook's challenges, triumphs and evolving ambitions.

In the latest episode of "Behind the Numbers," we're looking back on the thousands of forecasts we created—and focusing on a few for which we changed our viewpoint as the year went on. eMarketer's vice president of forecasting, Martin Utreras, joins us to discuss the numbers that we revised in 2018.

In the latest episode of eMarketer's "Behind the Numbers," analyst Debra Aho Williamson highlights some of her predictions for social media in 2019. What's in store for Facebook? What pitfalls must Instagram avoid? Will the stories format continue to win over users?

In the latest episode of "Behind the Numbers," eMarketer forecasters Martin Utreras and Jaimie Chung break down their estimates for smart speaker users around the world. Which countries have the most users? Who uses them the most in the US?

"Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context--all in five minutes. Here are this week's episodes, packed together for easy listening.

It’s awards season in Hollywood, but one of the frontrunners for best picture almost didn’t get a theatrical run at all. In the latest episode of eMarketer’s “Behind the Numbers” podcast, we talk with Principal Analyst Paul Verna about how movies will be watched in the future.

In the latest episode of "Behind the Numbers," eMarketer's Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market's key drivers.

In the latest episode of "Behind the Numbers," forecasters Monica Peart and Eric Haggstrom dig into eMarketer's latest estimates for global social network use, highlighting markets where players other than Facebook show noteworthy uptake.

In the latest episode of "Behind the Numbers," analyst Nicole Perrin digs into the marketing technology tech stack, and looks ahead to the privacy challenges that marketers will face in 2019.

For Netflix, 2018 marked another year of double-digit audience growth in the US, and its movie ambitions threatened to shake up cinema in the way that it has already shaken the TV industry. In this "Behind the Numbers" playlist, you can track Netflix's progress around the world, as well as its stumbles.

For this holiday edition of the Weekly Listen podcast, we dig into some surprising data about Christmas, and welcome a unexpected visitor in the studio.

eMarketer's hard-working researchers reviewed hundreds of thousands of data releases this year, from the ANA to Zenith and everything in between. In the latest episode of "Behind the Numbers," we take a look at some of the strangest numbers they came across as they dug their way through the data deluge.