With the deadline for GDPR fast approaching, we speak with Richard Reeves, managing director of the UK's Association of Online Publishers, about the challenges publishers face in dealing with the new privacy rules. The regulations, he says, may be the most significant change the advertising and media sectors have faced in a generation.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer analysts on both sides of the Atlantic discuss how consumers feel about the looming GDPR rules. Are consumers in Europe even aware of the rules, and do they care?
Companies across the spectrum have embraced the subscription business model. But how much are consumers willing to pay, and for what kinds of products? On the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into the subscription economy.
Its latest financial results may have missed the mark, but Snapchat continues to unveil surprising innovations. In the newest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson unpacks the recent developments, including shifts in video ad strategy and Spectacles V2.
In the latest episode of "Behind the Numbers," eMarketer analysts Victoria Petrock and Nicole Perrin talk about what kinds of cyberthreats are out there, why marketers should care and what they can do about it.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the NewFronts and the emerging themes that came out of the various presentations from companies including Hulu, Oath and Twitter.
As digital makes its mark on the advertising world, it's all too easy to forget that, collectively, traditional media still rules the roost. But for how long? We discuss this, and more, in the latest episode of eMarketer's "Behind the Numbers" podcast.
While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.
YouTube has stepped up efforts to remove objectionable content, with millions of videos being pulled from the platform. But how is it making those choices, and how nimble is it about plucking out bad videos? In the latest episode of eMarketer's "Behind the Numbers" podcast, video analyst Paul Verna breaks down the data.
Pretty much everyone watches TV, surfs the web, checks email and logs on to social sites, right? Wrong! For almost every activity, a small portion of the population isn't participating. On today's episode of the "Behind the Numbers" podcast, we discuss "the people who don't" and break out the numbers for a wide variety of activities.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the most pervasive themes from the 2018 Upfronts presentations and what share of the total year's ad spend is committed at this event.
Podcasting is becoming a mainstay in consumer media time in Canada, and brands are looking to better understand the opportunities in this emerging category.
Europe’s ad market is in flux. Most ad spending in the region is still directed toward traditional media, but advertisers are quickly shifting their budgets to digital. That’s no surprise, given that 70.7% of the region’s population will use the internet at least once per month in 2018.
In the latest episode of "Behind the Numbers," we chat about the current mobile payments landscape, how many people are using their smartphone to pay for goods and services, and the state of peer-to-peer (P2P) payments.
Facebook’s annual developer conference happened to take place just when the company might have liked to lower its profile just a bit. As it was, Facebook made some unexpected moves. In the latest episode of eMarketer’s “Behind the Numbers,” analyst Debra Aho Williamson highlights some of the developments.
The amount of money committed to digital video ads during the US TV Upfronts and Digital NewFronts season will reach $3.64 billion in 2018, according to new estimates from eMarketer.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into first-quarter performance at Facebook and Twitter, and discusses their prospects for growth.
The subscription video space has grown fiercely competitive. Not only are TV networks vying against each other, as they’ve done since the golden age of television, but companies from a wide spectrum of industries—from telecommunications to social media to technology to retail—are also determined to compete.
In wide-ranging new report, eMarketer released its initial guidance on how much Facebook is likely to feel the impact of an unfolding data privacy scandal.
Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.