eMarketer Podcasts


In this five-part series, eMarketer co-founder Geoff Ramsey sits down with top marketers around the world to discuss the most daunting challenges they face, and how they are addressing those challenges.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we're talking about Snapchat—its audience, its revenues and its product development efforts—and making predictions for 2018 and beyond.

In the first of several conversations focusing on digital technology giants, eMarketer's Debra Aho Williamson and Monica Peart sit down to discuss two of them: Facebook and Instagram.

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about key events in the digital video industry, including programmatic video ad spending and original content.

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Briggs talks about some key trends poised to alter and expand digital marketing's role in Canada next year.

In a special Thanksgiving episode of eMarketer's "Behind the Numbers" podcast, hosts Marcus Johnson and Ezra Palmer consider some of this year's key trends—pricey smartphones, massive digital sales days and more—and ask a simple question: "Should we be thankful for this?"

In the fifth and final episode of our "Critical Challenges" series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around the world.

In the third episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: Working with emerging platforms.

In this special edition of "Behind the Numbers," eMarketer co-founder Geoff Ramsey sits down with top marketing executives around the world to discuss their most pressing challenges and the ways that they are addressing those challenges. Today's topic: Digital transformation and its impact on brands and agencies.

Nielsen's audience estimate for the Netflix hit "Stranger Things" may not be a perfect measure, but it's a start toward understanding the scope of the secretive streaming giant's numbers. eMarketer analyst Paul Verna discusses the challenges and what's at stake in the latest episode of "Behind the Numbers."

In the latest episode of “Behind the Numbers,” eMarketer’s Nicole Perrin and Monica Peart consider Google’s overpowering place in the market, and ask if the tech giant can extend its influence and footprint even further.

In the latest episode of “Behind the Numbers,” eMarketer’s Debra Aho Williamson and Cindy Liu consider the challenges of Twitter, both in usage and in revenue, and discuss what the social media giant is doing to spur growth.

In the latest episode of "Behind the Numbers," we play Scrooge for the holidays, talking about aspects of digital life we could live without.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Lauren Fisher and Paul Verna discuss the relationship between programmatic ad buying and the complex, fragmented connected TV space.

In the latest episode of "Behind the Numbers," eMarketer's Ezra Palmer and Marcus Johnson discuss some real world applications of augmented reality they are most excited about.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we welcome Spotify's Danielle Lee for a conversation about personalization, targeting and people-based marketing.

In the fourth episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: The customer.

In the second episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: Millennials.

US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else, according to eMarketer’s latest forecast.

In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen, Rahul Chadha and Shelleen Shum discuss how people in China, Japan, India and South Korea spend their time with both traditional and digital media.