Mobile


Five Insights on How China Is Striving to Be the Next 5G Leader

There is increasing demand for 5G's potential to enable emerging technologies like autonomous driving, health tech and virtual and augmented reality.

During Pandemic, Fewer US Adults See Smartphone Addiction as a Problem

Adults in the US have softened their stance on smartphone use, according to data from Morning Consult. Roughly two-thirds of US adults said that smartphone addiction is a problem, that’s a decrease of 14 percentage points from how they felt two years ago.

Brands and Retailers Are Changing Their Approach to Influencer Marketing

As the pandemic continues to alter consumer behavior, some brands and retailers are shifting influencer marketing initiatives to highlight products and services that are now in demand. Influencer agencies and platforms are seeing more interest from industries that were not investing heavily in influencer marketing previously, and some marketers are taking a more performance-based approach to working with creators.

Lunch and dinner subscription company MealPal started out as a service through which consumers could pick up meals from local restaurants during the work week—but, like many in the food industry, it has adjusted its operations for quarantined customers. The company now offers groceries supplied by local restaurants via MealPal Market.

US Consumers Are Flocking to TikTok

TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

Mobile Advertising Declines Due to COVID-19, Despite Increased Time Spent

As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.

Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic

eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.

Business Insider Intelligence senior research analyst Peter Newman discusses the impact of the coronavirus pandemic on connectivity and technology. He considers the skyrocketing data consumption of remote workers on broadband and cloud services, as well as the global rollout of 5G.

How to Make Traditional Sports Viewing More Immersive

eMarketer sales executive Michael Bruckenthal, principal analyst Mark Dolliver and junior analyst Blake Droesch discuss how traditional sports are taking lessons from esports to create a more engaging viewing experience. Then Mark and Blake talk about Apple allowing push notification ads, the details of the KIDS Act bill, how Facebook is changing its digital currency ambitions and how the popularity of streaming services influence its ads.

Location data has become a valuable resource for restaurants looking to target potential customers in specific areas. This data can provide analytics and attribution for marketing strategies, with opportunities to drive performance on a more granular level, including specific times where restaurant traffic is at a lull.

Live Video Is Replacing In-Person Interactions

With in-person interactions ground to a halt, consumers in countries affected by the coronavirus pandemic are turning to live video to stay connected.

Mobile Phone Shipments Are Down Worldwide amid Coronavirus-Related Supply Chain Disruptions

Mobile phone supply chains are beginning to rebound after weeks of manufacturing delays due to the coronavirus—but shipments are still down, and are expected to remain down through 2021.

Reading the Tea Leaves on Facebook’s Q1 2020 Earnings

Facebook had a decent Q1, all things considered. Ad revenues rose 17% year over year, reaching $17.44 billion, and user growth was especially strong. There are now nearly 3 billion people using Facebook’s family of apps on a monthly basis worldwide.

Netflix Climbs Further on Top of the Video Streaming World

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and Business Insider Intelligence senior analyst Audrey Schomer discuss Netflix subscriber and revenue growth. Will we see a "Netflix with Ads" option? Does the streaming giant have an impending content problem? They then talk about political ad spending, whether tablets will make a comeback and Google asking advertisers for identification.

Three Takeaways from Snap’s Q1 2020 Earnings: What Advertisers Need to Know

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce

With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.

How Advertisers Are Responding to the Coronavirus Crisis

The Great Recession was a low point in the recorded history of advertising. Total media ad spending declined for two straight years in the US, and digital ad spending even dropped in absolute terms in 2009, the only time that’s ever happened. But most of the buy-side decision-makers surveyed in late March 2020 by the Interactive Advertising Bureau (IAB) think the coronavirus pandemic will have an even worse effect on US ad budgets.

Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues

As the government continues to wrestle with the coronavirus pandemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.

After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.

How Privacy Concerns Are Changing the World of Location Data

eMarketer vice president of forecasting Monica Peart hosts principal analyst Yory Wurmser in a discussion about location data. How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their locations? And how are marketers adjusting?