Installs barely grew but app purchases hit $167 billion. Saturated markets will force apps to extract more value from loyal users.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.
It beats revenue expectations as advertiser growth surges, with a focus on subscriptions over straight ad spending.
TikTok reliably draws strong results that make it a must-have for short-form social advertising, even amid uncertainty.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.
61% of US Gen Alpha children spend 2 or more hours daily on mobile devices, the highest multi-hour usage rate across all platforms, according to August 2025 data from Morning Consult.
Apple’s global iPhone base creates a logged-in ad ecosystem where identity, intent, and commerce never leave Apple’s rails.
Studies link higher AFib detection to watch wearers, strengthening wearables’ medical case.
Gen Z trades data for personalization; bland targeting threatens trust and long-term spend.
Apple’s rare mega-acquisition shows urgency, marking its push beyond chatbots toward private, nonverbal AI baked into wearables.
This FAQ addresses what financial services marketers, strategists, and insights professionals need to know about credit card trends, payment networks, and marketing opportunities in 2026.
TikTok US uninstalls jumped 150% post-takeover--but engagement held, meaning sentiment shifts matter more than uninstall headlines.
Apple scales App Store ads for performance: More search placements turn high-intent discovery into a larger, more competitive acquisition channel.
TikTok’s US transition brought algorithm resets, upload glitches, and new data tracking—jolting users and scrambling marketers’ reach.
TikTok has finalized a deal to maintain US operations, and its growth now depends on higher ad yields and efficiency as user growth slows.
The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines.
TikTok, Temu, and Shein prove loyalty and habit outweigh geopolitics in US app use.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent on YouTube and TikTok will heat up—and how gaming will become an alternative social media space for this young generation. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson. Listen everywhere, and watch on YouTube and Spotify.
Trump-era trade rules turn chips into toll roads, raising costs and forcing Big Tech to design AI around political risk.