Mobile


Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.

eMarketer vice president of forecasting Monica Peart breaks down our estimates for US time spent with tablets and smartphones.

Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.

eMarketer forecasting director Shelleen Shum breaks down our forecast for South Korean smartphone users, including what affected our recently raised projections.

eMarketer vice president of forecasting Monica Peart shares our tablet usage numbers for the UK, including a breakdown on the device’s most popular age group.

eMarketer principal analyst Yory Wurmser explains why Huawei is rolling out a proprietary open-source operating system, the iPhone sales slowdown, Uber’s imminent need to turn things around and how Google is making it easier for users to navigate walking directions with the help of augmented reality.

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.

eMarketer principal analysts Mark Dolliver and Nicole Perrin discuss a new bill banning autoplay video, the details of the Capital One hack, why a drone fell out of the sky and more.

Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will be 67.6% by 2021.

eMarketer senior forecasting director Monica Peart shares our growth estimates for retail in South Korea and the factors that led to our revised forecast. Watch now.

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.

Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.

Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.

eMarketer principal analyst Nicole Perrin explains whether Facebook’s updated political advertising rules can sufficiently combat misinformation ahead of the next election cycle. She also discusses Fitbit’s new subscription services, a paper about radicalization on YouTube and a new Google Maps feature that lets users pair transit directions with biking and ride-sharing options.

eMarketer vice president of forecasting Monica Peart shares why we’ve lowered our tablet usage figures for internet users in France and where they’re now spending most of their time.

eMarketer forecasting director Shelleen Shum explores our usage numbers for chat apps in the UK and why WhatsApp is a winner.

There are a number of future use cases for AI and how it can augment and improve a number of segmentation and personalization practices as it relates to location data. HERE Technologies shares how that can be applied and layered on with other ad tech partners and more.

Mobile users worldwide downloaded a record 30.3 billion apps in Q2 2019, according to recent data from App Annie. The bulk of these downloads—22.5 billion—were from the Google Play Store, compared with 7.9 billion from the Apple App Store, and the gap between Google Play and the App Store continues to widen. Google Play downloads outpaced those on the App Store by 185% in Q2 2019, up from 170% in Q1.

As of June 2019, there were 1.8 million apps in the Apple App Store, and 3.1 million apps in the Google Play Store, according to App Annie.

According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.