eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.
eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more.
eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.
eMarketer vice president of forecasting Monica Peart reveals why Facebook Messenger has been slow to take off in Russia.
eMarketer forecasting director Shelleen Shum explains why India has the world’s largest WhatsApp user base.
eMarketer forecasting director Shelleen Shum reveals how Facebook Messenger is faring in Japan and South Korea against market leaders Line and Kakao Talk, respectively.
Daily Forecast: Time Spent with Social Network Apps in the US Continues to Outpace Messaging Apps Sep 20
eMarketer vice president of forecasting Monica Peart compares our time spent outlook for mobile messaging apps, like WhatsApp, with social network apps.
Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
eMarketer forecasting director Shelleen Shum explores our usage estimates for Tencent’s WeChat and what’s keeping the mobile messaging app on top.
eMarketer vice president of forecasting Monica Peart discusses our usage estimates for mobile messaging in Mexico and what’s behind WhatsApp’s appeal.
eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.
eMarketer principal analyst Nicole Perrin discusses the EU’s recent ruling on the Google ‘Right to Be Forgotten’ case, the impact of culturally relevant ads, Kik Messenger shutting down and more.
What Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators Sep 25
Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.
In our latest report on global messaging apps, we dive into our forecast for the number of mobile messaging app users—which will increase through 2022, though at slowing rates each year. Our forecast also shows that WhatsApp is a key driver of that growth.
eMarketer forecasting analyst Eric Haggstrom shares our latest figures for WhatsApp’s user base in Indonesia and why it’s growing faster than any other country we track.
eMarketer vice president of forecasting Monica Peart breaks down our estimates for US time spent with tablets and smartphones.
Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.
Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.