Mobile


Marketers and service professionals are using SMS messages in many ways.

eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.

The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.

TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.

US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.

Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.

eMarketer principal analysts Mark Dolliver and Nicole Perrin join junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna to discuss the "minimigration" from major social networks to self-proclaimed "free speech" app Parler, targeted ads on network TV, the popularity of Starbucks mobile ordering, Netflix linear TV offering, The New York Times' digital milestone, how to travel to work at the speed of sound, and more.

Adults in the US will spend 23 additional minutes per day on their smartphones in 2020, making a mobile strategy even more important than before.

eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.

eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.

During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.

We predict reasonable Snapchat user growth of 6.8% in Western Europe this year, resulting in 76.2 million new users on the platform, or nearly 22% of internet users. However, this growth is up only slightly from our November 2019 prediction of 6.3%.

eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg, and junior analyst at Insider Intelligence Blake Droesch discuss what they're paying attention to in 2021, and why: the rise of social entertainment, WhatsApp's next move, and stalling social commerce.

Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.

eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal.

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.