Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Legacy measurement overlooks gaming, commerce, and creators—fueling billions in misallocated ad spend.
Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.
60% of younger travelers use genAI for trip planning, but high dissatisfaction with generic and wrong answers remains a hurdle.
Amazon expands its agentic ad footprint; its new MCP server turns AI-driven advertising from experimentation into infrastructure, prioritizing controlled automation over raw API access.
Personalization drives purchases and engagement, but retailers’ inability to scale it turns demand into a loyalty leak.
ChatGPT drafts, Claude validates, Gemini creates, DeepSeek checks. The edge isn’t new models. It’s moving work faster by wiring the right tools together.
This FAQ examines how email marketing is evolving in 2026, what challenges marketers face, and why the channel remains essential for brands that want direct access to their audiences.
PubMatic addresses publisher concerns with AI Insights, a tool that reveals buyer, DSP, and inventory trends to clarify where demand and value move.
OpenAI still anchors enterprise AI spend, but Anthropic’s rapid adoption signals a clear shift toward shared model dominance.
AI filters, mail privacy protection, and inbox fatigue mean newsletter success hinges on precision, not send volume.
Brands can create fast, but slow approvals mean 67% miss viral moments—and competitors win the attention race.
In 2026, brands’ revenue gains will come less from AI tools and more from integrating high-quality data that informs decisions.
Gen Z trades data for personalization; bland targeting threatens trust and long-term spend.
On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.
On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify.
Governance over strategy: 76.6% of marketers have AI policies, but roadmaps and ROI targets are lagging, resulting in oversight without outcomes.
Retail media strategies are diverging; Macy’s and Iceland show how retailers are choosing between faster scale through partners and deeper control through bespoke in-store systems.
This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.