Marketing Technology

Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.

In an increasingly digital world, we’re now seeing a range of regulatory changes to protect consumers and ensure an optimal digital experience. While data privacy may seem daunting on the surface, marketers can take action to ensure they are aligned with all of these privacy measures.

Insider Intelligence spoke with Jim Hilt, president of Shutterfly, which when combined with recent acquisitions Snapfish and Spoonflower, reaches more than 21 million customers.

Find out how a data lake can serve as the bedrock for empowering data-driven experiences with customers, as well as generating revenue and cost-reduction opportunities

Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments

More than 75% of companies say they lack the ability to transform raw data into actionable insights that can improve customer experiences. But when used correctly, customer data platforms (CDPs) can help manage customer data and greatly improve the marketing experience.

The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.

Thanks in part to digitally-native brands, today’s consumers are setting higher expectations for the products they use every day. Sabrina McPherson, senior managing director, management consulting at Publicis Sapient, shares why consumers are judging brands against their last best experience, regardless of category, and more.

Watch us as PwC’s Brian Morris, marketing data and analytics leader, and Dan Renner, marketing, sales, and service transformation specialist, outline what’s needed to unlock the power of personalization when using a customer data platform.

Consumers were most comfortable when they felt their financial institution would protect their assets. Incumbents could have an outsized influence over consumers’ adoption of open banking.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Marcela Maryniak, director, digital marketing at Altice USA. They demystified the marketer’s role as a data steward and shared how to deliver on the customer experience promise—with access to less data.

Effectively communicating with consumers has never been more challenging for marketers and advertisers. Kerri Sallusti, vice president of strategy at Data Axle, shares key insights from their recent study, and tips on how to more effectively engage target audiences.

As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.

With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

As we experience fundamental shifts in the way data is used for marketing purposes, the industry has an opportunity to build a more effective advertising framework that puts consumers and data privacy at the center.