In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.
We detail the move by retail giants like Walmart into clinical trials and how the data platforms can help maintain equity.
AI becomes a must-have tool for retailers: Dick’s Sporting Goods, Levi’s, Panera, and others are relying on the technology across all areas of their businesses.
Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.
Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.
Marketing technology is the most important and difficult purchasing decision. CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
New gov’t tool tracks correlation between pollution, social health factors, and patient health: We explain what the government’s new Environmental Justice Index means for community health.
In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
Big Tech earnings buoyed by cloud: Microsoft and Alphabet’s quarterly earnings weren’t as bad as expected, boosting market confidence. But continued strength hinges on cloud divisions that aren’t recession-proof.
The most serious threat to Google’s ad tech dynasty is regulation. Google has been at the center of countless antitrust lawsuits worldwide, with governing bodies slowly forcing more balance in the advertising marketplace.
On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief data strategy officer at agency Mindshare, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the new Data Ethics Compass developed with GroupM and Unilever, what consumers expect from advertisers and their partners, and why experimentation is critical to attributing revenues to marketing touchpoints.