On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest host Arielle Feger and Analysts Paola Flores-Marquez, Emmy Liederman, and Rachel Wolff.
Yahoo’s agent hub: Yahoo links third-party AI agents in one DSP, reducing integration friction across existing tech stacks.
Industry KPIs flag Gen Z drop-off: Software sites lost 43% of young visitors over six months as chatbots absorbed search, schoolwork, and workflows
LinkedIn wants to be a B2B influencer hub: A new marketplace lets advertisers browse creator “cards” to find ideal partners.
Personalization separates B2B leaders: One-to-one campaigns correlate with market share gains, exposing a widening execution gap.
B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.
Mailchimp’s malaise mirrors SaaS strain: AI fears rattle valuations, leaving brands to rethink reliance on per-seat tools.
LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.
Contractor sales and ecommerce gains offset DIY drag in a slow housing market.
Steady Pro demand is offsetting softening DIY demand.
57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.
LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.
Chatbots rewrite B2B discovery: 71% of buyers use AI for research and 69% switch vendors after chatbot input, rerouting influence from search to LLMs.
Same-day dairy and produce test whether consumer basket gains carry over to B2B spending.
Flat budgets and rising content demands leave B2B teams churning out video while marketing—and ROI—risk lagging behind.
P&G and American Eagle tap its network as Amazon mirrors the AWS playbook in logistics.
LinkedIn’s video engine: Revenues rose 12% YoY as paid video climbed 30%, with higher CTRs and engagement cementing its B2B ad appeal.
CMO remit expands with AI: As AI exposes silos, marketers, sales, and service must unify to fix broken customer handoffs.
Alphabet turns rivals into cloud customers: Anthropic runs on Google hardware, reinforcing the infrastructure behind Search and ad dollars.