AI answers now drive more brand searches: Marketers should watch citation share and search lift, not just page views.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling.
Today, Marketbridge and Meltwater announced a partnership to sell B2B go-to-market strategies and intelligence for generative engine optimization (GEO). Some 32% of B2B buyers worldwide use generative AI chatbots to discover new vendors, nearly matching web search and peer recommendations at 33% each, according to a July 2025 Responsive survey reported in EMARKETER. Among US B2B buyers who use AI, 35% use it for discovery, 43% for consideration, and 31% for purchase decisions, per Google and National Research Group’s June-July 2025 survey.
Fee-based business has cushioned pressure on interest margins, but Wall Street rivals still dominate high-value client work.
More selection, cost savings, and faster delivery help the unit win customers while leaving ample room to expand.
Commercial credit cards that highlight payment speed and flexibility can snag loyalty.
ActiveCampaign makes martech more autonomous: Its Google Ads tool shows how AI is moving from assistant to hands-on campaign builder.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest host Arielle Feger and Analysts Paola Flores-Marquez, Emmy Liederman, and Rachel Wolff.
Yahoo’s agent hub: Yahoo links third-party AI agents in one DSP, reducing integration friction across existing tech stacks.
Industry KPIs flag Gen Z drop-off: Software sites lost 43% of young visitors over six months as chatbots absorbed search, schoolwork, and workflows
LinkedIn wants to be a B2B influencer hub: A new marketplace lets advertisers browse creator “cards” to find ideal partners.
Personalization separates B2B leaders: One-to-one campaigns correlate with market share gains, exposing a widening execution gap.
B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.
Mailchimp’s malaise mirrors SaaS strain: AI fears rattle valuations, leaving brands to rethink reliance on per-seat tools.
LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.
Contractor sales and ecommerce gains offset DIY drag in a slow housing market.
Steady Pro demand is offsetting softening DIY demand.
57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.
LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.