YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.
"The Super Bowl has grown from a football game into one of the biggest cultural moments for brands," said our analyst Suzy Davidkhanian in a recent episode of “Behind the Numbers.” The Super Bowl maintains its advertising relevance in an increasingly fragmented media landscape because it delivers something increasingly rare: A massive, diverse audience engaged in a shared cultural moment.
Installs barely grew but app purchases hit $167 billion. Saturated markets will force apps to extract more value from loyal users.
Job fears hit lower-income consumers hardest, making retail demand more uneven.
Novo’s Big Game spot can help reinforce the Wegovy pill’s credibility against copycat compounded versions.
Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.
The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Non-controversial stars, authentic fits, and humor, not fame alone, boost Super Bowl ad results.
Legal scrutiny, rising rivals, and fading China relevance are testing its turnaround.
51% of Super Bowl ads featured multiple celebrities in 2025, triple the rate from 2016, according to a January report from iSpot.tv.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Regulators say TikTok’s “addictive” features break rules, creating a legal test that could force core platform changes or fines.
Less than 10% of consumers accept the top result and most cross-check sources, indicating skepticism of search rankings.
Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.
The jeweler aims to protect margins and reduce reliance on a single volatile metal.
Legacy measurement overlooks gaming, commerce, and creators—fueling billions in misallocated ad spend.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.
Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.