Advertising & Marketing

On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.

Apple placates mobile advertisers: iOS 15 will allow advertisers to get postback data directly from Apple, rather than going through an ad network—a huge help for marketers hungry for data in a post-IDFA world.

The hype around ad blocking may have died down, but plenty of internet users are still taking steps to avoid ads. Marty Krátky-Katz, co-founder and CEO at ad block revenue recovery firm Blockthrough, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why some internet users block ads, what types of ad experiences are considered the most annoying, and how publishers' approach to monetizing ad blocking users has changed over the years.

he US tech giant won’t offer its VPN-like feature in China despite its stated commitment to user privacy. This Janus-face approach to privacy risks creating an intractable privacy paradox in China, one of its fastest-growing markets.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

As normalcy returns, Alaska Airlines pivoted its marketing strategy from heartfelt imagery to messaging with a fresher tone. By embracing humor and levity, the airline is reassuring consumers that it’s OK to start thinking about travel again. Watch Industry Voices Spotlight on Travel with Alaska Airlines managing director of marketing and advertising Natalie Bowman.

Nearly 75% of brands say pay-per-click (PPC) advertising is a huge driver for their business, according to a recent report. Learn how to run a PPC campaign, see what’s working, and respond accordingly.

On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.

“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.

The company will require law enforcement agencies to publicly post their data requests on Ring’s Neighbors app for users to see. While the move adds transparency, it’s unlikely to resolve the core concerns around Ring’s police partnerships.

Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.

On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

Amazon has enrolled millions of devices without user consent, potentially exposing private Wi-Fi networks and user data, and using customers bandwidth to connect.