Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
Shopify lets merchants go worldwide: A new global commerce hub and a recent investment in marketing tools hint at Shopify’s future.
We spoke with Jürgen Galler, co-founder and CEO at data management platform 1plusX, about how the use of AI by publishers can help them traverse these challenges.
Top-down government intervention in China’s tech sector is not new, but the current blitz of new policy announcements is keeping even the most seasoned marketers on their heels.
Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.
Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.
B2B tech products and services, the largest sector of B2B advertising, saw a massive boost in the US as the pandemic increased demand across the tech industry.
Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.
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We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.
The agency is reportedly considering issuing its second lawsuit into Google by the end of this year, this time accusing the company of monopolistic practices in its digital advertising business.
The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.