Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.
Google brings its privacy push to Chrome extensions: Despite concerns that YouTube’s ad blocking crusade could expand, Google says they’ll stay as-is.
AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers
Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.
The feature aims to boost safety, but Meta’s troubled data practices may have already eroded users’ trust.
Fintech unicorns are becoming major startup incubators, creating city-specific hubs for innovation, even as Klarna cuts staff amid shifting market trends
In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men’s, women’s, and children’s apparel, accessories, and home goods.
Ecommerce trends come and go, but delivering a great customer experience is more critical than ever. With fierce competition, one misstep can make shoppers rethink hitting “add to cart.” Personalization, multi-channel engagement, and seamless integration of digital and in-store experiences are key to staying ahead.
In a heated battle for AI dominance, Microsoft unveils new agents after Salesforce mocks Copilot as a throwback to “Clippy 2.0.
On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.
Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.
Bloomberg launches Weekend Edition: The news outlet aims for 1 million subscribers by 2025 for its newsletters and audio content.
The company’s denial of full damage raises alarms over internal data threats and ongoing legal pressures.
40% of senior marketers worldwide say their CFO is most skeptical of marketing’s value at their company, according to data from Gartner.
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the “Behind the Numbers: Reimagining Retail” podcast.
A shakeup at the top of Google’s ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.
We explore key takeaways that can help banks stay competitive despite rising costs.