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Advertising & Marketing

With privacy and blocking policy uproar at X, Bluesky continues to thrive, positioning itself as a strong competitor in the social media landscape.

Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.

Despite soaring profits, it continues layoffs to streamline operations in key divisions like WhatsApp and Instagram.

The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.

OpenAI’s fundraising and Microsoft’s search for AI alternatives suggest a growing divide as their once-symbiotic relationship faces competition and regulatory scrutiny.

On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.

Retailers can distinguish their brands via the post-purchase experience: A handwritten note, branded packaging, or free gifts with an order are more likely to inspire repeat purchases.

The tech giant warns of security breaches if it’s forced to open its platform, but Epic Games says Google is exaggerating the risks.

By using Siri and the Matter standard, Apple could dominate the IoT market with a seamless smart home ecosystem.

he policy targets deceptive practices, requiring companies to make it as easy to cancel as it is to sign up. Opponents say it’ll increase accidental unsubscribes.

Airbnb hosts can now hire each other: The official network of seasoned co-hosts, alongside a spate of customer-facing app updates, could help Airbnb recover after its last-quarter earnings miss.

AI boosts efficiency and creativity. AI enhances decision-making by analyzing customer data.

Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn’t want to dilute with ads—yet.

On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.

Reports of unauthorized AI personas, including those of deceased individuals, raise concerns about the platform’s oversight and the broader issue of consent in genAI