While Marriott and Airbnb are upbeat, US hotel operators report weaker bookings.
The big role that youth sports plays in the lives of many US families gives retailers a unique chance to connect with shoppers.
44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.
AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.
This spring, Pacers Sports & Entertainment launched Fieldhouse Media Network: It's the first media network of its kind to be managed by a professional sports team with the goal of connecting advertisers with its fanbase. Fieldhouse Media Network partnered with Deloitte and Yieldmo to make it possible for brands to reach Pacers and Fever fans beyond when they visit Indiana’s Gainbridge Fieldhouse to see a game.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
NBCU rides sports lift: Super Bowl and Olympics drove 135% ad jump, masking modest core gains and proving live events anchor CTV dollars.
Disney’s $10 million Super Bowl commercial pitch: Advertisers balk at early pricing and could eye other buys if value doesn’t match hype.
On today’s podcast episode, we discuss the stats that best explain how sports betting is taking over America, Americans’ sentiment toward how betting impacts sports and society, and how brands might be able to get involved in the betting space responsibly. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Forecasting Analyst Zach Goldner. Listen everywhere, or watch on YouTube and Spotify.
US sports travelers are equally willing to travel for regular season and playoff matches (41% each), outpacing worldwide fans by double digits on both. However, they trail global travelers by 18 points on major single-sport international events (21% vs. 39%), according to a December 2025 survey from YouGov.
NBA playoffs fragmentation: Games across NBC, Peacock, and cable complicate reach but offer targeted, high-value ad spots.
A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.
Millennials are more likely than Gen Z to use a second screen during 2026 World Cup matches. Some 78% are at least somewhat likely to split their attention during games, according to a July 2025 survey from ThinkNow Research.
44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.
Viewership for the March Madness tournament hit a 33-year high, reinforcing sports’ pull as agencies deepen investments in live events.
90% of sports fans want games on local TV, keeping linear central despite streaming’s rise.
Its partnership with Major League Baseball will give it mass reach, but real value comes from extending TV moments into digital channels.