Artificial Intelligence


eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

eMarketer forecasting analyst Eric Haggstrom explores our smart speaker usage figures for Canada and the Canadian French language rollout on Amazon’s Alexa.

eMarketer principal analyst Nicole Perrin discusses Facebook’s plan to give publishers more curation control over how their articles look on the platform. She also talks about the implications of letting Yelp users personalize their homepage experience and how effective the BBC’s new voice assistant can be in a competitive digital market.

eMarketer principal analyst Victoria Petrock explains how much you can learn from someone's voice, British Airways's VR in-flight entertainment headsets and a recent facial recognition ruling against Facebook.

Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.

Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).

eMarketer principal analyst Victoria Petrock and director of research Chris Keating share the latest eMarketer forecasts on the US voice assistant market. They also explain the distinction between voice assistants and smart speakers and analyze related developments from Amazon, Google, Microsoft and more.

eMarketer forecasting director Shelleen Shum shares our usage numbers on smart speaker models in the US, which includes a promising outlook for non-Google and -Amazon varieties. Watch now.

The artificial intelligence (AI) ecosystem is complex and in a state of constant flux. Though far from perfect, one thing is certain: Many business leaders are already bullish about AI’s ability to improve operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in AI.

Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our latest forecast for smart speaker use.

eMarketer forecasting director Shelleen Shum shares our smart speaker usage estimates for the UK vs. the US.

Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.

Most internet users in the US still have not used and aren't interested in using smart speakers to make purchases, according to an August 2019 survey conducted by eMarketer and Bizrate Insights. While 4% of respondents have made a purchase using a smart speaker at least once, just 2% said they used these devices to make purchases regularly.

In just a few short years, Siri, Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out the early-adopter phase and into the mainstream.

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.

eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.

eMarketer forecasting director Shelleen Shum shares our smart speaker usage numbers for China and what’s driving growth. Watch now.

About 85% of consumer transactions happen inside of a retail location, but most conversational commerce companies only focus on 15% of transactions that happen online. Inmar shares why marketers don’t need to limit chatbots and other one-to-one tools to just ecommerce transactions.

eMarketer forecasting analyst Eric Haggstrom breaks out our estimates on the number of consumers who are researching products and making purchases via smart speakers, and why the absence of visuals may be impacting growth. Watch now.

eMarketer forecasting analyst Eric Haggstrom explores how often people in the US use voice assistants and the tasks driving this adoption. Watch now.