Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
Voice commerce holds promise. But at the moment, more consumers are turning to their Amazon Echo and Google Home devices to research products than add them to their cart.
As artificial intelligence becomes more embedded in everyday experiences, it's logical to assume that consumers are growing more comfortable with it. But while consumers may be open to chatbots in theory, many still prefer to interact with a human customer service agent.
This year, 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.
Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.
Nearly three in 10 US voice assistant users ask their device to find neighborhood shops, restaurants and businesses, according to a Chatmeter survey.
Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.
Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.
Alibaba's Singles' Day, China's massive ecommerce festival held annually on November 11, has grown to surpass pretty much every other online shopping event in the world.
Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.
This year, 24.9 million US millennials will use a smart speaker. That's more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.
In the latest episode of eMarketer's "Behind the Numbers" podcast, Victoria Petrock and Rahul Chadha dig into the implications of Facebook's surprising entry into smart speakers with its Portal product. Its ability to "follow" users around a room got plenty of attention, but what else can it do?
Nate Shurilla, APAC Head of Innovation of iProspect, spoke about how voice technology is being used in China and other potential opportunities.
Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.
With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Emerging technologies may ease struggles that businesses have with analytics.