Artificial Intelligence


This year, 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.

Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.

Nearly three in 10 US voice assistant users ask their device to find neighborhood shops, restaurants and businesses, according to a Chatmeter survey.

Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.

Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.

Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

So far, targeting and audience segmenting are among the most common uses for the emerging technology.

Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.

This year, 24.9 million US millennials will use a smart speaker. That's more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.

In the latest episode of eMarketer's "Behind the Numbers" podcast, Victoria Petrock and Rahul Chadha dig into the implications of Facebook's surprising entry into smart speakers with its Portal product. Its ability to "follow" users around a room got plenty of attention, but what else can it do?

Nate Shurilla, APAC Head of Innovation of iProspect, spoke about how voice technology is being used in China and other potential opportunities.

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

Emerging technologies may ease struggles that businesses have with analytics.

Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.

What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.