Artificial Intelligence


Beauty Marketers Are Getting Personal with AI

A May 2018 survey by Automat found that 70% of US female beauty buyers said they were overwhelmed by product choices. One solution to the overwhelmed-with-choice conundrum could be virtual beauty advisors.

Why DSPs Are Applying AI to Programmatic Bidding

Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.

How Investment in AI Is Changing

According to a Forrester Consulting survey of decision-makers responsible for tech procurement, nearly half said they plan to make a major investment in AI within the next year.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Lauren Fisher speaks with Meghann York, director of product marketing for Salesforce Marketing Cloud, about how artificial intelligence is being used to improve the customer experience, and why it's so important that marketers think about those experiences first, and the tech itself second.

eMarketer moderates a special webinar presentation, featuring Snapchat, and presented by Brand Networks. The focus is how today’s leading digital marketers are taking advantage of Snapchat’s advertising solutions to create memorable brand experiences, drive product consideration, and deliver conversion.

The Starting Gun Has Fired for the Voice Race

Voice’s potential as the future of online communication has drawn tech, telecom, search and retail giants into a “voice race” to own the market.

How Technology Is Changing Ad Agency Structures

Don Vega, principal media trader at Goodway Group, spoke about how artificial intelligence and other emerging products are leading ad buying firms to reorganize themselves.

A Deeper Dive into Six of Mary Meeker's 2018 Internet Trends

We used eMarketer data to take a deeper look and offer more clarity into Mary Meeker's recent annual internet trends report.

eMarketer Releases New Smart Speaker Figures

We have raised our forecast significantly for US smart speaker users from 2017 through 2020, based on new data that shows stronger-than-expected adoption of the device. Uptake has been so strong that the number of adult smart speaker users will surpass that of wearable users for the first time this year.