Artificial Intelligence


Germany’s internet users appear much more interested in artificial intelligence options like robots to free them from mundane physical tasks than in virtual assistants, according to recent polling by PricewaterhouseCoopers (PwC).

China’s government just announced a plan to invest billions in the country’s artificial intelligence efforts. A few other factors will also give China a great chance to surpass the US in the sector within a few years.

More marketers are showing interest in artificial intelligence (AI), but it might be some time before it has a real impact on their business.

Marketers are investing heavily in content marketing, and many are looking to emerging technologies like AI to help shape their strategies, new research suggests.

More and more consumers rely on images as they shop. What does it mean for retailers and marketers? eMarketer analysts Yory Wurmser and Cathy Boyle talk about how sellers are responding to the shift.

Recent data from J.D. Power and Associates finds that trust in autonomous vehicles hasn’t changed much in the past year. Teens and young millennials are still more likely to trust self-driving cars compared with baby boomers.

Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.

Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.

AI adoption is still limited, but among retail marketers who do leverage the technology, many use it in their search or recommendation engine efforts.

New research reveals how often US smartphone users are employing smartphone virtual assistants, why and when they’re using them, which services they’re using and what they’re commonly searching for.

Rita Chao, COO of Emotibot Technologies, discusses how much even the smartest customer service chatbot can absorb from its human counterparts.

Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence in the region and how China became the market leader for AI research.

A new study finds nearly half of US smartphone owners regularly use voice-enabled technology.

A June 2017 study of internet users ages 18 and older in Germany by PricewaterhouseCoopers (PwC) found high awareness of digital assistants among respondents. But privacy and safety concerns appear to be holding back adoption.

Do most people know what artificial intelligence is? Yes. But they’re not exactly experts on the topic.

Machine learning takes the heavy lifting out of interpreting and responding to the vast swathes of digital data available in the world today. In Great Britain, consumers are already well aware of the applications of this type of technology, and many can see the benefits offered.

Matt White, EMEA managing director at audience measurement firm Quantcast, talks about the role of machine learning in the digital advertising space and how artificial intelligence is unlikely to take all our jobs.

With the formation of its Native and Emerging Technologies (NET) group, 100-year-old Hearst is making a push to use augmented reality, artificial intelligence and voice-controlled search to deliver real business value. CTO Phil Wiser explains how.

If there’s one particular age group likely to use chatbots for shopping-related activities, it’s millennials.

Baidu’s reliance on falling search revenues has left it looking for new opportunities.