Artificial Intelligence


Machine learning takes the heavy lifting out of interpreting and responding to the vast swathes of digital data available in the world today. In Great Britain, consumers are already well aware of the applications of this type of technology, and many can see the benefits offered.

Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.

With the formation of its Native and Emerging Technologies (NET) group, 100-year-old Hearst is making a push to use augmented reality, artificial intelligence and voice-controlled search to deliver real business value. CTO Phil Wiser explains how.

If there’s one particular age group likely to use chatbots for shopping-related activities, it’s millennials.

Baidu’s reliance on falling search revenues has left it looking for new opportunities.

Chat-based messaging apps are gaining favor with travelers, who find that they offer a number of potential benefits when staying at hotels.

Consumers in Asia-Pacific are expressing strong interest in self-driving cars, mirroring growing curiosity about the technology around the world. But potential buyers in the region have safety concerns that could hold back widespread adoption.

The Echo Dot was Amazon's best-selling product this year, signaling widening consumer comfort with spoken commands and queries.

As businesses come to terms with tapping into artificial intelligence (AI) to improve operations, one key concern for B2B marketers is how it will be integrated effectively.

Through artificial intelligence (AI), hotel chain The Leading Hotels of the World (LHW) is bringing discovery back to the travel research process, enabling consumers to contemplate travel and hotel ideas based on desired experiences, not just by location or price. AI helps make that possible. Phil Koserowski, vice president of interactive marketing at LHW, told eMarketer how.</p>

Matt White, EMEA managing director at audience measurement firm Quantcast, talks about the role of machine learning in the digital advertising space and how artificial intelligence is unlikely to take all our jobs.

Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.

AI adoption is still limited, but among retail marketers who do leverage the technology, many use it in their search or recommendation engine efforts.

New research reveals how often US smartphone users are employing smartphone virtual assistants, why and when they’re using them, which services they’re using and what they’re commonly searching for.

Investing in infrastructure is a priority for companies ramping up for AI, but it’s hardly the only priority.

Digital assistants are taking over and many people—primarily teens and millennials—are not only interested in them, but also use them regularly.

Retailers adding online chat and mobile messaging options to their customer service arsenal are likely to be rewarded. According to December 2016 research, roughly 30% of consumers favor these types of digital alternatives when they have questions about potential purchases.

Artificial intelligence had a breakthrough year in 2016, not only with machine learning, but with public awareness as well. And most marketers believe consumers are ready for the technology.

For Swedbank’s call center agents, customer service conversations took up valuable selling time. Instead of offering services to customers and prospects, representatives were busy handling basic service requests that customers could easily resolve on their own if given the right tools. Martin Kedbäck, channel manager at Swedbank, spoke with eMarketer about how Nina, a virtual assistant on the bank’s Swedish website, has become a solid self-service channel that leaves agents more time to close deals.

Consumers are frequently turning to virtual assistants like Siri and Alexa to help with a variety of things. But according to September 2016 research, most internet users won’t be turning to them for assistance to stay organized during the upcoming holiday season.