Retail & Ecommerce


eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman discuss what brick-and-mortar retail 2.0 will look like. They then talk about the implications of a controversial Peloton ad, what's going on with package theft, Away's CEO stepping down and how much returns matter.

Shopping for furniture can be overwhelming whether online or in-store. It’s something the co-founders of Burrow found out firsthand years ago when they were looking to invest in their own big-ticket items.

eMarketer senior forecasting analyst Cindy Liu discusses our US sales numbers for Wayfair and the reasons we’ve pegged it the fastest-growing ecommerce retailer for 2019.

eMarketer global director of public relations Douglas Clark compares our in-store sales and retail ecommerce forecasts and talks Macy’s, Walmart and The Home Depot.

In response to changing consumer behavior, mobile payment platforms around the world are innovating quicker than their traditional bank counterparts. Latin America is no exception; it is home to Argentina-based Mercado Pago, a major player in the global adoption of cashless transactions.

eMarketer junior forecasting analyst Brian Lau shares our estimates for peer-to-peer mobile transactions and usage in the US, as well as why apps like Venmo and Zelle are strong market players.

The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.

Online consumers in Canada have reason to give thanks during Thanksgiving, even though the country celebrates the holiday more than a month earlier than the US. Retailers in Canada have embraced this weekend as a deals-inspired kickoff to the holiday shopping season, and almost half (43%) of consumers in Canada plan to shop Black Friday, according to the Retail Council of Canada‘s (RCC) second annual holiday shopping survey.

In 2019, we estimate that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period. Those users account for 49.6% of the country’s population. Next year, more than half of the population will utilize this payment method, with that figure rising to 60.5% in 2023.

UPS is anticipating a surge of returns this holiday season, leading into the new year. According to the company, 1.6 million packages are expected to be returned daily the week of December 16 leading into Christmas. And a record-breaking 1.9 million returns are expected to take place on this year’s peak returns day—January 2—up 26% over last year.

eMarketer senior forecasting analyst Cindy Liu explores our latest US retail ecommerce figures and the winning impact of click-and-collect for brick-and-mortars.

Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.

In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.

eMarketer principal analyst Andrew Lipsman discusses the Thanksgiving holiday shopping weekend. He also talks about whether Americans are cutting back on spending to prepare for a recession, what beauty brand shoppers value most and why D2Cs are looking more like traditional brands.

Andy Prochazka, co-founder and CMO of Canadian online furniture retailer Article, joins us to discuss the ins and outs of selling high-end sofas, chairs and dining room sets directly to consumers.

Amazon’s ad business is booming, and more advertisers are spending—and spending more—on the platform. That means both prices and competition for ad slots are high.

eMarketer junior forecasting analyst Brian Lau breaks down our recently adjusted retail sales estimates, as well as an outlook into 2023.

Last Wednesday, Target announced another stellar earnings report that crushed expectations on the top and bottom lines and raised Q4 guidance, causing the stock to pop 14% and CNBC’s Jim Cramer to crow about what it signifies about the health of the US consumer. While there’s a kernel of truth to this, Target’s recent success and near-term optimism has more to do with what the retailer is doing right and less about tailwinds in the consumer economy, especially during the holiday season.

eMarketer forecasting analyst Peter Vahle explores our recently revised US retail ecommerce sales outlook for Amazon and its one-day shipping successes.

eMarketer forecasting analyst Eric Haggstrom discusses our usage estimates for Apple Pay and what’s driving its adoption dominance.