Retail & Ecommerce


Many retailers have dedicated time and effort into becoming “customer-obsessed”—using data-driven insights and engagement to provide meaningful experiences and increase lifetime customer value. But many aren’t seeing the revenue growth. A new study from Listrak, conducted by Forrester Consulting, examines the disconnect between marketing efforts and business outcomes.

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.

How can retailers best connect with shoppers in 2019? RetailMeNot reveals 10 key trends to help marketers shift perspectives, capture audiences and raise the bar on shopping experiences.

Ratings and reviews matter a great deal during the shopping process. Not only can they influence a purchase—or steer consumers to one store over another—but they can also get shoppers to spend more than they intended.

Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.

Consumer brands have long competed against each other, first in brick-and-mortar stores and now online. But the latest competitive threat is coming from an unexpected source: Amazon's 135+ private-label brands, as tallied by TJI Research.

In the latest episode of "Behind the Numbers," Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.

In this Tech Talk webinar presentation, you'll learn which product content can improve discoverability, conversion rates, and grow market share for your brand. We'll also share insight from leading brands and more than 30 million product pages to show how you can create a successful product content strategy and win on the highly competitive digital shelf.

The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.

Greater disposable income, easier automation, and a desire to research products and prices drive men’s paths to purchase via smart speaker more than women's.

While Congress considers several proposed bills to avert a shutdown over budgetary battles, hundreds of thousands of federal workers–many of whom live paycheck-to-paycheck or close to it–face the possibility of a second painful round of temporarily going without a paycheck for an undetermined length of time.

Valentine's Day is evolving and growing to be more inclusive—with that, consumers are celebrating and shopping differently.

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

Generating $3.7 billion in online sales in 2018 while boasting an impressive 28% year-over-year growth rate, Thanksgiving cemented its status as its own online shopping phenomenon.

Voice commerce holds promise. But, not everyone is comfortable—or even interested—in using their Amazon Echo or Google Home device to make a purchase (yet). Here’s what marketers need to know.

Retail is in the midst of a radical transformation. In this eMarketer analyst report, we look at what to expect for the US retail and ecommerce markets in 2019, and share key trends that will have an impact on shopper behavior and retailer performance.

In this on-demand Meet the Analyst Webinar, eMarketer senior analyst Mark Dolliver, shares what digital marketers can expect, and insight on how to prepare your strategy for the year ahead. Topics discussed include digital’s reinvention of physical retail, voice technology, social media and more.

In this Tech Talk webinar presentation, you'll discover how to increase revenue from your website by leveraging artificial intelligence (AI) and machine learning to understand when your customers aren't going down the right path, or when they're lost on your site.

In this on-demand Meet the Analyst Webinar, eMarketer principal analyst Lauren Fisher breaks down how successful companies make sense of customer engagement by mapping the customer journey and examining the metrics that matter.