On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
The tech giant hopes digital COVID-19 vaccine cards, dynamic CVVs, and expanded acceptance will bring skeptical iPhone owners into its payments ecosystem.
On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
The payment giant’s app overhaul could set it up for substantial cross-promotion possibilities, which can grow payment volume and create a more loyal user base.
Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.
Data insights are one of the most effective ways to connect with consumers and deliver personalized marketing messages, but many marketers are unaware of how to leverage this data to create more successful campaigns.
The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.
The card network introduced rewards from popular brands like Shipt, Skillshare, and Sofar Sounds across all its cards, including its ultra-premium Visa Elite cards.
Take a look at some of Insider Intelligence's latest retail stories.
Amazon Business, which has grown rapidly since its launch in 2015, will increase its US product sales by 43.5% year over year to reach $27.59 billion in 2021.
On today's episode, we discuss some of the best-in-class features of a retail site, what to avoid, and how to get your retail app onto customers' phones. We then talk about whether 30-minute delivery can move the needle, what the first iteration of robot delivery might look like, and if palm-scanning technology will catch on. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
Following rollouts in Ireland and France, Square launched an early access program in Spain, where it can capitalize on rising digital payments use.
Here’s a look at some of the latest news from our Payments & Commerce analysts.
The partnership lets JPMorgan increase revenues and processing volume through Alibaba’s vast business—helping the bank further build out its wholesale payments unit.
The BNPL provider will let merchants accept Bitcoin payments and plans to launch a crypto trading feature—which may help it stand out as other BNPL providers opt for more traditional feature enhancements.
On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
By bringing its consumer and merchant bases together, Square can grow its business, improve merchant satisfaction, and contend with fierce feature rivalries.
Shopify lets merchants go worldwide: A new global commerce hub and a recent investment in marketing tools hint at Shopify’s future.