Retail & Ecommerce


US companies can still be affected by the GDPR if they have EU customers or audiences. News publishers like the Los Angeles Times and Newsday have blocked traffic from the EU rather than risk being fined.

First books, now … mattresses? Amazon and a host of new brands are shaking up the mattress industry and remaking the customer journey. eMarketer’s Andrew Lipsman lays out the facts and data.

Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.

Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.

Rob Gonzalez, co-founder and executive vice president of business development at Salsify, explains how brands can use Amazon reviews—the good and the bad—to their benefit.

In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.

Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.

About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include a security breach at Facebook that exposed roughly 50 million accounts and how Amazon has increased its minimum wage to $15 an hour.

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.

Customer experience has become one of the biggest areas of business focus across industries. One way that adds value to a consumer’s shopping journey is authentic, tailored content. eMarketer has curated this Roundup of articles, insights and interviews to zero in on the trends affecting content marketing today—from creation and personalization to brand safety and more.

A few particular categories are most susceptible to new regulations, like behavioral targeting.

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

Consumers are monitoring their data since GDPR went live, but few perceive any change in how brands interact with them.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.