The situation: Execution missteps remain a stubborn issue in grocery retail.
Nearly half (48%) of shoppers have encountered pricing mismatches or promotional errors at checkout—a frequent frustration that quietly undermines trust, per a consumer survey commissioned by store intelligence provider Simbe.
- 1 in 3 shoppers run into out-of-stocks at least “sometimes,” especially during promotions.
- 1 in 4 (25%) report delays with online orders.
- 1 in 5 (20%) experience frequent substitutions or inaccuracies.
Why it matters: Small missteps, such as when products are out of stock or prices don’t align, can carry major consequences—especially as price-conscious consumers become more fickle. While 83% of shoppers say they’re satisfied with their primary grocery store, just 48% would recommend it to friends or family, highlighting the growing gap between satisfaction and true loyalty.
Our take: At a time when brand loyalty is waning, strong execution and a seamless in-store experience can be a powerful competitive advantage.
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