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Can Conversational Commerce Save Retail? | Sponsored Content

Jul 12, 2019

About 85% of consumer transactions happen inside of a retail location, but most conversational commerce companies only focus on 15% of transactions that happen online. Inmar shares why marketers don’t need to limit chatbots and other one-to-one tools to just ecommerce transactions.

Artificial Intelligence Trends Roundup 2019

Jul 11, 2019

The artificial intelligence (AI) ecosystem is complex and in a state of constant flux. Though far from perfect, one thing is certain: Many business leaders are already bullish about AI’s ability to improve operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in AI.

Smart Speaker Shopping Gains Traction

Smart Speaker Shopping Gains Traction

Jul 08, 2019

Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our latest forecast for smart speaker use.

How AI and Machine Translation Are Changing the Language Services Industry

How AI and Machine Translation Are Changing the Language Services Industry

Jul 04, 2019

As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.

Average Time Spent with Media in Canada

Jul 02, 2019

Time spent with digital media in Canada has surpassed that of traditional media for the first time, and digital ad spending has finally caught up with the changing way in which Canadians are consuming media.

Average Time Spent with Media in Germany

Jun 27, 2019

The appeal of traditional media with consumers in Germany is still strong compared with the rest of Europe, despite our estimates that time spent with media there will begin to plateau next year.