- Addressable & Programmatic TV Ad Spending
- Amazon Retail Ecommerce Sales
- Computing & Consumer Electronics Industry Ad Spending
- Connected TV Users & Households
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Digital Shoppers and Buyers
- Google Chromecast & Home Users
- Internet Users
- Media Usage
- Mobile Ad Spending
- Mobile Internet Users
- Retail & Ecommerce Sales
Web push notifications seem to be popping up everywhere, and that's the problem. Too often, marketers aren't waiting to demonstrate value before asking for the opt-in.
Senior Vice President, Product and Marketing
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust
Chief Innovation Officer
There are 9238 charts about 'Media'
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Attitudes of Urban Digital Buyers in China Toward Select Retail Technologies/Internet of Things (IoT), May 2018 (% of respondents)
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How Digitization Affects TV Ad Sellers
Nov 20, 2018
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
Who Is Using Spotify?
Nov 16, 2018
Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.
How Many Households Own a Smart TV?
Nov 15, 2018
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.
What's Driving Subscription OTT Growth?
Nov 13, 2018
This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.
In China, Smart Speaker Adoption Is Booming
Nov 09, 2018
Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.
The Eighth Annual Global Media Intelligence Report Is Now Available
Nov 08, 2018
In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.
The Shifting TV Landscape | Sponsored Content
Nov 06, 2018
The digitalization of TV has changed how viewers can access content. dataxu shares an infographic to help marketers learn more about the changing TV landscape.
The Smart Speaker Series: Seniors | Infographic
Nov 02, 2018
Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
The Smart Speaker Series: Baby Boomers | Infographic
Nov 01, 2018
This year, we expect 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.
Designers Want More 3-D and AR/VR Projects
Nov 01, 2018
Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.
The Smart Speaker Series: Gen X | Infographic
Oct 31, 2018
Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.
Business Leaders Worldwide Who Are Confident* that Their Business Is Building Sufficient 'Digital Trust' Controls into Adoption of Select Technologies, Fall 2018 (% of respondents)
Oct 31, 2018
The Smart Speaker Series: Millennials | Infographic
Oct 30, 2018
This year, 24.9 million US millennials—or more than a third of the millennial population—will use a smart speaker, a 38.3% increase from 2017, according to eMarketer estimates.
Advertisers Shouldn't Choose Between Linear TV and CTV, They Need to Do Both | Sponsored Content
Oct 30, 2018
As linear television ratings decline because Americans are consuming content on one of several OTT platforms, it’s tempting to argue for an immediate shift in the advertising model. While TV is changing, that change isn’t as rapid as industry pundits think. dataxu shares why marketers will be best served by media strategies that pair linear TV with connected TV.