- Addressable & Programmatic TV Ad Spending
- Computing & Consumer Electronics Industry Ad Spending
- Connected TV Users & Households
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Digital Shoppers and Buyers
- Google Chromecast & Home Users
- Internet Users
- Media Usage
- Mobile Ad Spending
- Mobile Internet Users
- Programmatic Ad Spending
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
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How Much Money Are US Internet Users Willing to Spend per Month on Entertainment Subscriptions*? (% of respondents, Oct 2019)
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Must-Have Entertainment Subscription Services According to US Internet Users, Oct 2019 (% of respondents)
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US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year
Nov 11, 2019
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Pay TV Providers Like Televisa Are Adapting to Mexico Viewers' Growing Digital Habits
Nov 07, 2019
From classic telenovelas (soap operas) to sports, TV has played a pivotal role in Mexico. But digital video continues to vie for consumers’ attention. Our estimates show that nearly half (48.4%) of Mexico’s population—or 61.0 million people—will watch streaming or downloaded video content via any device at least once per month in 2019.
Driving Customer Loyalty Using Conversational UI | Sponsored Content
Nov 01, 2019
The conversational UI market is seeing massive year-over-year adoption and usage rate increases. Companies believe virtual assistants can and will be able to solve problems across the customer experience, but they just aren’t there yet. Rightpoint shares three planning steps for success.
Meredith Corp's Alysia Borsa on Effects of GDPR and CCPA on Publishing
Oct 29, 2019
In recent years, the digital advertising and media industries have had to reckon with changes to how they can use customer data. The EU's General Data Protection Regulation (GDPR) set standards for how companies can use personal data, and the California Consumer Privacy Act (CCPA) will follow suit starting in 2020. Industry-led changes like Safari’s Intelligent Tracking Prevention (ITP) and similar browser updates have also restricted what marketers and media companies can do.