Media

Reports

Interviews

More On: Media

See All
Very Few US Businesses Are CCPA-Ready

Very Few US Businesses Are CCPA-Ready

Sep 10, 2019

There are about four months before the California Consumer Privacy Act (CCPA) compliance deadline kicks in, and according to July 2019 research from consent solutions provider PossibleNow, only 8% of US businesses said they are prepared. The majority reported still being in the preparation process; however, only a third expected to be able to meet the January 1, 2020, deadline.

From Podcast to Streaming Music Ad Creative—Different Approaches Yield Different Results

From Podcast to Streaming Music Ad Creative—Different Approaches Yield Different Results

Sep 05, 2019

More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats. Otherwise, they run the risk of annoying or alienating their audiences.

Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start

Sep 03, 2019

Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.

How Do Smart Speakers Stack Up Against Visual-Based Retail Technology?

How Do Smart Speakers Stack Up Against Visual-Based Retail Technology?

Aug 28, 2019

Most internet users in the US still have not used and aren't interested in using smart speakers to make purchases, according to an August 2019 survey conducted by eMarketer and Bizrate Insights. While 4% of respondents have made a purchase using a smart speaker at least once, just 2% said they used these devices to make purchases regularly.

For Programmatic Buyers, Digital Audio Augments Audience Reach

Aug 27, 2019

Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Aug 27, 2019

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Aug 22, 2019

Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.