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How Digitization Affects TV Ad Sellers

Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

Who Is Using Spotify?

Nov 16, 2018

Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.

How Many Households Own a Smart TV?

Nov 15, 2018

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.

What's Driving Subscription OTT Growth?

Nov 13, 2018

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

In China, Smart Speaker Adoption Is Booming

Nov 09, 2018

Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.

The Eighth Annual Global Media Intelligence Report Is Now Available

Nov 08, 2018

In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.

The Shifting TV Landscape | Sponsored Content

Nov 06, 2018

The digitalization of TV has changed how viewers can access content. dataxu shares an infographic to help marketers learn more about the changing TV landscape.

The Smart Speaker Series: Seniors | Infographic

Nov 02, 2018

Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.

The Smart Speaker Series: Baby Boomers | Infographic

Nov 01, 2018

This year, we expect 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.

Designers Want More 3-D and AR/VR Projects

Nov 01, 2018

Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.

The Smart Speaker Series: Gen X | Infographic

Oct 31, 2018

Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.

The Smart Speaker Series: Millennials | Infographic

Oct 30, 2018

This year, 24.9 million US millennials—or more than a third of the millennial population—will use a smart speaker, a 38.3% increase from 2017, according to eMarketer estimates.

Advertisers Shouldn't Choose Between Linear TV and CTV, They Need to Do Both | Sponsored Content

Oct 30, 2018

As linear television ratings decline because Americans are consuming content on one of several OTT platforms, it’s tempting to argue for an immediate shift in the advertising model. While TV is changing, that change isn’t as rapid as industry pundits think. dataxu shares why marketers will be best served by media strategies that pair linear TV with connected TV.