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How Tech Vendors Are Banking On Connected TV

Sep 24, 2018

Ad tech vendors are trying to make bank from the digitization of TV advertising.

The Weekly Listen: Benioff Buys Time, Jet.com Hits New York and Tickets On Your TV

Sep 23, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Walmart's entry to New York City and a new way to buy concert tickets.

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

Sep 21, 2018

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

In Two Years, Users in Canada Will Spend More Time with Mobile than TV

Sep 14, 2018

In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.

What's Next for Augmented Reality in Marketing? Measurement, of Course

Sep 11, 2018

Tony Bevilacqua, founder and CEO of augmented and virtual reality measurement platform Cognitive3D, discusses the metrics available for marketers that want to measure augmented reality experiences.

Creating Branded Augmented Reality Experiences Consumers Can't Live Without

Sep 11, 2018

Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences.

It’s Too Risky for Brands to Stay on the Sidelines of Augmented Realty

Sep 10, 2018

Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.

What's Next for Net Neutrality?

Sep 06, 2018

Several states, including California, are adopting their own protections for internet users.

Podcast Upfront Spotlights Fast-Emerging Advertising Market

Sep 04, 2018

Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million.

Consumers Get Most Excited About Familiar Technologies

Sep 04, 2018

For many consumers, tried-and-true devices are more exciting than the latest gadgets.