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Nike Unveils Nike Fit: Will AR Initiative Help Retailer Combat Returns, Drive Mobile Sales?

Nike Unveils Nike Fit: Will AR Initiative Help Retailer Combat Returns, Drive Mobile Sales?

May 20, 2019

This summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from wholesalers, it could also help to alleviate the biggest hassles of online shopping when it comes to clothes and accessories.

Marketers Are Split on How They Define OTT

Marketers Are Split on How They Define OTT

May 17, 2019

In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

TV Ads Still More Relevant to Consumers than Streaming Video Ads

May 15, 2019

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

Advanced TV Is the New Frontier for DSPs

Advanced TV Is the New Frontier for DSPs

May 14, 2019

While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.

Chatbots Useful for Some Customer Service, but Can't Do Everything Yet

Chatbots Useful for Some Customer Service, but Can't Do Everything Yet

May 14, 2019

Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.

Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

May 10, 2019

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.