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Pinterest Surpassed Snapchat as No. 3 Social Media App in the US and Will Stay Ahead

Jan 14, 2020

Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

A Majority of US Podcast Listeners Tune In Regularly

A Majority of US Podcast Listeners Tune In Regularly

Jan 13, 2020

Many US podcast listeners tune in frequently, and three in 10 daily listeners have bought products based on podcast ads, according to research from CivicScience.

Connected TV Trends 2020 | Roundup

Jan 13, 2020

Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. But still, challenges remain, including fragmented inventory, ad fraud and frequency capping.

Toys Are Still Prevalent for Many Kids Today

Jan 13, 2020

Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.

Mobile Search Ad Performance Plays Catch-Up

Mobile Search Ad Performance Plays Catch-Up

Jan 08, 2020

The rise of smartphones has transformed search behavior, with almost two-thirds of the US population expected to search on smartphones this year—a phenomenon that has changed how search results look and allowed users to start searching with their voice or an image.

Do Most Searches Really Start on Amazon?

Do Most Searches Really Start on Amazon?

Jan 07, 2020

Historically, most marketers have equated search with general search engines—especially Google. But many of consumers’ most commercially oriented queries are entered directly on retail sites. And for the most part, that means Amazon.

US Sharing Economy 2020

US Sharing Economy 2020

Jan 06, 2020

This report provides the key takeaways from our forecast on US sharing economy users, including user data for Uber, Lyft and Airbnb.

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

Jan 06, 2020

Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.