ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 26, 2025

Banks need a human touch to attract small businesses

Article |
 Aug 26, 2025

Shoppers trust genAI more than brand websites for purchase advice

Article |
 Aug 26, 2025

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

Article |
 Aug 26, 2025

YouTube TV risks engagement dip as Fox standoff escalates

Article |
 Aug 26, 2025

Eli Lilly moves to file for approval of GLP-1 weight loss pill

Article |
 Aug 26, 2025

Gen Zers are committed to saving money but using the wrong products to get there

Article |
 Aug 26, 2025

Multiple signs of credit stress mean banks must have a plan to intervene

Article |
 Aug 26, 2025

Google Translate evolves from utility app to engagement platform

Article |
 Aug 26, 2025

Skylight is a TikTok alternative built on trust, not algorithms

Article |
 Aug 26, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Churn threatens SVOD’s sports ad growth

Article by Marisa Jones  |  Aug 26, 2025
Download
Churn threatens SVOD’s sports ad growth
Share
Topics
Sports
Connected TVs
Digital Video
United States

The news: As the NFL season approaches and digital video becomes a sports destination, fans are looking to new streaming services to stay caught up—and 35% are planning to subscribe to a new service to watch fall and winter sports, per CivicScience data.

But churn remains a mixed bag: While 51% of viewers who subscribe to watch sports cancel after a specific season, 7 out of 10 who are very likely to subscribe this season will keep subscriptions year-round.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account