Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter.
The holiday season doesn’t start on an exact calendar date—it begins when shoppers shift into a festive mindset. New research from Intuit Mailchimp and Canvas8 reveals seven distinct phases of holiday shopping, each with its own emotions, behaviors, and spending patterns.
Upcoming and Featured Events
2025 Summits
See what events are in store for 2025.
Register Now
Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter
The holiday season doesn’t start on an exact calendar date—it begins when shoppers shift into a festive mindset. New research from Intuit Mailchimp and Canvas8 reveals seven distinct phases of holiday shopping, each with its own emotions, behaviors, and spending patterns.
Register Now
AI and Data Collaboration: The Growth Engine for Commerce Media
Commerce media is reshaping how brands influence consumers from discovery through purchase. Yet many still struggle to access the data they need for effective planning and decision-making, as critical signals remain trapped in disconnected silos.
Register Now
Inside the Trends Shaping Ad-Supported Streaming
Ad-supported streaming is reshaping the way people watch TV and how brands connect with audiences. As more viewers embrace free, ad-supported platforms, advertisers are faced with both exciting opportunities and new challenges.
Register Now
Retail Media, Unfiltered: What RMNs Told Us About Scaling, Struggling, and Succeeding
Retail media networks (RMNs) have moved from fast-growing newcomers to essential revenue drivers—but scaling success requires more than ad sales. To uncover what’s really powering growth (and what’s holding it back), EMARKETER and Bain & Company surveyed RMN leaders across the industry.
Register NowFeatured Resources
Channel-less Commerce: Driving Commerce Online, In-Store, and In Between
Download Now
Podcasts
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media, commerce, advertising, and technology New episodes are published Monday through Friday everywhere you find podcasts. Watch here.
The Behind the Numbers daily podcast helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising, and technology.
Listen Now
The Reimagining Retail podcast delves into retail’s convergence with every part of our lives and across the digital media ecosystem.
Listen Now
The Banking & Payments Show podcast covers the landscape of digital banking, cryptocurrency, fintech, payments, insurance, and more.
Listen NowOn-Demand Webinars
Our analyst and sponsored content webinars allow you to hear directly from industry experts and our research team as they discuss the most pertinent digital topics affecting your business. These live video webinars leverage a powerful thought-leadership approach, walk through our most robust research reports, and give you a direct line to the playmakers in your industry.
Cracking the Code of Retail’s New Reality: How Mondelez is Winning with Retail Execution
Shelf space is at a premium, and every inch matters. CPG brands are juggling rising retailer demands, stubborn out-of-stocks, pricing pressures, and higher shopper expectations—all while racing to get every detail right.
Watch Now
Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges
Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape.
Watch Now
Holiday Retail Forecast: Where to Focus Your Marketing Budget in 2025
Opportunity is still out there this Q4—if you plan for it. Even with shifting economic signals, smart brands know that agility and early preparation make all the difference. This year’s holiday season brings new dynamics—and fresh chances to connect with consumers in meaningful ways.
Watch Now
How LastPass is Modernizing Customer Engagement With a Composable, AI-Ready Stack
Today’s marketing teams need fast, flexible data infrastructure to keep up with shifting customer behavior and rising performance goals.
Watch Now
Signal vs Noise: Navigating the Fragmented CTV Landscape of Audience Targeting
You may know a lot about your customers, but not all data is created equal. That’s why understanding the fundamental components of choosing the best audience data for targeted connected TV (CTV) campaigns is critical.
Watch Now
Turning Headwinds into Opportunities: Unlocking Global Ecommerce Growth Amid Evolving Markets and Consumer Trends
As global e-commerce evolves amid technological innovations, shifting tariffs, and evolving consumer behaviors, brands and retailers need fresh insights to stay competitive.
Watch Now
Test, Learn, Win: The Creative Edge in Retail Media
Watch this Tech-Talk Webinar to learn from experts who will share practical tips on mapping the shopper journey, allocating budgets strategically, and applying creative best practices across on-site, off-site, and CTV channels.
Watch Now
Recession-Proofing Your Strategy in a Shifting Economy
From the looming threat of a recession to shifting global trade dynamics and unpredictable policy decisions, today’s market signals are anything but clear.
Watch Now