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Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Dec 19, 2019

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

TV Year in Review: Advertising Remains Strong, but Road Ahead Is Murky

TV Year in Review: Advertising Remains Strong, but Road Ahead Is Murky

Dec 19, 2019

Despite the acceleration of cord-cutting, the demand for TV advertising remains strong. In 2019, that demand was reflected in increased ad prices and a growing appetite for targeted TV ads.

Location-Based Advertising Is Becoming More Costly

Location-Based Advertising Is Becoming More Costly

Dec 17, 2019

Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.

Political Advertising Year in Review: Pressure Builds on Digital Ad Sellers

Political Advertising Year in Review: Pressure Builds on Digital Ad Sellers

Dec 17, 2019

The first primary contests for the Democratic presidential nomination are not happening until February 2020, but the heat is already on the biggest digital ad sellers to restrict what they allow political and issue-oriented advertisers to do.

Amazon Advertisers Still Focus Spending on Sponsored Products

Amazon Advertisers Still Focus Spending on Sponsored Products

Dec 15, 2019

For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.

Why GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated

Why GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated

Dec 12, 2019

The General Data Protection Regulation (GDPR), enacted in May 2018, was supposed to cause a huge backlash against programmatic trading in the UK. It was going to bring heightened awareness of privacy among consumers and more scrutiny of ad tech than ever before. Marketers were going to become wary of playing “fast and loose” with consumer data. Of course, there have been varying degrees of truth in those statements, and while initial effects were felt, the longer-term impact on programmatic ad spend has not been substantial.