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Facebook-Google Duopoly Won’t Crack This Year

Facebook-Google Duopoly Won’t Crack This Year

Nov 04, 2019

The digital duopoly of Facebook and Google is holding strong, according to our latest forecast for US digital ad spending. We estimate the two companies will increase their slice of the pie this year, dipping slightly in 2020, and pick up share once again in 2021.

Facebook and Google Maintain Grip in UK Digital Ad Market

Oct 21, 2019

Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.

US TV Ad Spending Dips Amid Industry Changes

US TV Ad Spending Dips Amid Industry Changes

Oct 14, 2019

As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.

Google Dominates US Search, but Amazon Is Closing the Gap

Oct 14, 2019

The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.

Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges

Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges

Oct 08, 2019

Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we looked at connected TV’s limitations and what leaders in the industry think.