Ad Spending

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How Much Are Marketers Spending on Social Video Advertising?

Sep 19, 2018

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

Amazon Is Now the No. 3 Digital Ad Platform in the US

Sep 19, 2018

US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.

Social Ad Spending: A Look at the 'Other Guys'

Sep 18, 2018

In the latest episode of "Behind the Numbers," we put Facebook to one side for a second and discuss the other social platforms. How has a dip in user growth affected Snap’s ad revenue potential? What’s behind Twitter’s rebound? And how much money does Pinterest make from digital advertising?

The Three Top Digital Ad Platforms

Sep 17, 2018

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why.

In Two Years, Users in Canada Will Spend More Time with Mobile than TV

Sep 14, 2018

In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.

Most Apps Get Deleted Within a Week Of Last Use

Sep 13, 2018

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

Podcast Upfront Spotlights Fast-Emerging Advertising Market

Sep 04, 2018

Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million.