- Addressable & Programmatic TV Ad Spending
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Native Ad Spending
- Programmatic Ad Spending
- Retail & Ecommerce Sales
- Social Network Ad Spending
- Total Media Ad Spending
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Search Marketing Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Search Marketing Performance Benchmarks, US
Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Director of Enterprise Partnerships
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US Paid Social Media Ad Spending Share Among Major Auto Brands, by Platform, 2018 (% of total social media ad impressions tracked by BrandTotal)
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Podcast Advertising Revenues Will Surpass $1 Billion by 2021
Jul 12, 2019
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.
In-Housing Media Buying Helps Bring Control Back to Brands: An Interview with Jenny Chan of Cars.com
Jul 11, 2019
As the relationship between brands and their partner agencies continues to evolve, more brands are looking to bring projects in-house, citing cost as a factor. For Cars.com, however, bringing digital media buying in-house was primarily motivated by the desire to have more control over data, though cost was another consideration.
Instagram's New Explore Ads Signal Potential Changes to Organic Reach
Jul 09, 2019
Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.
Average Time Spent with Media in Canada
Jul 02, 2019
Time spent with digital media in Canada has surpassed that of traditional media for the first time, and digital ad spending has finally caught up with the changing way in which Canadians are consuming media.
Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Jun 27, 2019
Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.
The Size of the Ad Fraud Problem in Digital Marketing Is Varying
Jun 15, 2019
In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?