- Addressable & Programmatic TV Ad Spending
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Native Ad Spending
- Programmatic Ad Spending
- Retail & Ecommerce Sales
- Social Network Ad Spending
- Total Media Ad Spending
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Search Marketing Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Search Marketing Performance Benchmarks, US
Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Director of Enterprise Partnerships
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Making Marketing Attribution Work Means Choosing the Right Metrics
Mar 18, 2019
Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.
Advertisers Spend More on Native, but Favor the Same Formats
Mar 18, 2019
The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.
Will Ad Measurement Challenges Stifle OTT Growth?
Mar 15, 2019
Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.
Social Video Ad Spending Will Grow 44% by 2021
Mar 11, 2019
Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.
Do People Actually Want Personalized Ads?
Mar 04, 2019
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
What a Difference an 'E' Makes
Mar 04, 2019
What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?
Will Facebook’s Latest Scandal Affect Its Ad Business?
Feb 28, 2019
The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.
Still Early Days for TV Ad Innovation
Feb 27, 2019
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.
UK Digital Out-of-Home Ad Spending, 2011-2018 (millions of £, % change and % of total out-of-home ad spending)
Feb 25, 2019
Why Have We Raised Our Twitter Forecast?
Feb 22, 2019
Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.
US Ad Spending by Major Agency Holding Companies, Jan 2017-Jan 2019 (% change vs. same period of prior year)
Feb 22, 2019
Ad Spending Growth Contribution Share Worldwide, by Region, 2018 & 2019 (% of total new ad dollars)
Feb 21, 2019