- Addressable & Programmatic TV Ad Spending
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Native Ad Spending
- Programmatic Ad Spending
- Social Network Ad Spending
- Total Media Ad Spending
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Retail Ecommerce Performance Benchmarks
- Search Marketing Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Search Marketing Performance Benchmarks, US
- Search Marketing Performance Benchmarks, Worldwide
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Managing Partner, Programmatic Practice Lead
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Primary Performance Metric Used by Companies Worldwide to Evaluate Success of Digital Display Media Spending, Oct 2018 (% of respondents)
Main Barrier in Changing How Companies Worldwide Currently Evaluate Digital Media Spending, Oct 2018 (% of respondents)
What Are the Leading Priorities of US Companies' Media Spending Over the Next Year? (% of respondents, Oct 2018)
What Are the Leading Priorities of Companies in Canada for Media Spending Over the Next Year? (% of respondents, Oct 2018)
More On: Ad SpendingSee All
Is App-Install Fraud on the Rise?
Nov 19, 2018
Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.
Retail Marketers Plan to Shift More Ad Spend to Amazon
Nov 12, 2018
According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.
Weibo Now Used by Nearly 25% of Population in China
Nov 08, 2018
Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.
In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud
Oct 23, 2018
Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.
Digital Share of Total Media Ad Spending Worldwide, by Region, 2018 (% of total media ad spending)
Oct 18, 2018
Sina Weibo Net Ad Revenues in China, 2016-2020 (billions, % change and % of total digital ad spending)
Oct 17, 2018
iQiyi Net Ad Revenues in China, 2016-2020 (billions, % change and % of total digital video ad spending)
Oct 17, 2018