ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 18, 2025

TV is a major driver of holiday gift inspiration

Article |
 Aug 18, 2025

When campaigns miss the mark and how to make it right

Article |
 Aug 18, 2025

Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp

Article |
 Aug 18, 2025

MSNBC rebrands as MS NOW in bid to scale beyond its niche

Article |
 Aug 18, 2025

Loyalty programs give RMNs an advantage in the age of agentic AI

Article |
 Aug 18, 2025

Self-service data access is still missing from most retail media networks

Article |
 Aug 18, 2025

Novo Nordisk drops Ozempic self-pay price to $499 per month

Article |
 Aug 18, 2025

Ad schools overhaul curriculum as AI reshapes junior roles, expectations

Article |
 Aug 18, 2025

Lululemon, Mondelez, and others turn to lawsuits to protect IP

Article |
 Aug 18, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

YouTube throws hat in the ring for Academy Awards streaming rights

Article by Marisa Jones  |  Aug 18, 2025
Download
YouTube throws hat in the ring for Academy Awards streaming rights
Share
Topics
Connected TVs
Digital Video Ad Spending
Digital Video
United States

The news: YouTube has made an official inquiry about purchasing the rights to future Academy Awards ceremonies in its latest live events push, per Bloomberg. The move comes after viewership increased slightly for the most recent Oscars ceremony, driven by simultaneous airing on ABC and Hulu.

YouTube’s live events strategy: Vying for the Oscars is another step in YouTube’s shift toward live events.

  • Most notably, YouTube recently secured exclusive rights to the first NFL game of the 2025 season while expanding its NFL Sunday Ticket rights, marking the first time an NFL game will be streamed on YouTube for free.
  • And beyond the NFL, YouTube has been making a name for itself in the live sports arena, airing games from major leagues like the NBA and MLB on its main YouTube platform and YouTube TV.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account