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Connected TV Trends 2020 | Roundup

Jan 13, 2020

Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. But still, challenges remain, including fragmented inventory, ad fraud and frequency capping.

Q4 2019 Digital Video Trends

Q4 2019 Digital Video Trends

Dec 05, 2019

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

Who Controls Connected TV Ad Budgets?

Who Controls Connected TV Ad Budgets?

Dec 02, 2019

Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.

Television Update Fall 2019

Television Update Fall 2019

Nov 26, 2019

In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

Nov 11, 2019

US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.