Connected TVs
Reports
The Global Media Intelligence Report, 2018
The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.
View this ReportMore Reports
See AllUS Digital Video and TV StatPack 2018
Ad Spending Data and Audience Metrics for Digital and Traditional Platforms
Q3 2018 Digital Video Trends
New Social Video Ad Revenue Forecasts for Facebook, Twitter and Snapchat
Subscription OTT Video in the EU-5 2018
Usage Climbs in France, Germany, Italy, Spain and the UK
Interviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 505 charts about 'Connected TVs'
Most Recent Charts
Are US Frequent Voice Command Users More Likely to Own Smart Devices? (% of internet users, Aug 2018)
Connected TV Devices Used by Digital Video Viewers Worldwide*, Aug 2018 (% of respondents)
What Smart-Home Devices Do UK Internet Users Own? (% of respondents, 2016-2018)
What Devices Do Internet Users in China Use to Access the Internet? Dec 2017 & June 2018 (% of respondents)
What Are the Most Important Changes in US Consumer Video Viewing Habits Over the Last Year? (% of respondents, Dec 2017)
More On: Connected TVs
See AllHow Many Households Own a Smart TV?
Nov 15, 2018
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.
The Shifting TV Landscape | Sponsored Content
Nov 06, 2018
The digitalization of TV has changed how viewers can access content. dataxu shares an infographic to help marketers learn more about the changing TV landscape.
Advertisers Shouldn't Choose Between Linear TV and CTV, They Need to Do Both | Sponsored Content
Oct 30, 2018
As linear television ratings decline because Americans are consuming content on one of several OTT platforms, it’s tempting to argue for an immediate shift in the advertising model. While TV is changing, that change isn’t as rapid as industry pundits think. dataxu shares why marketers will be best served by media strategies that pair linear TV with connected TV.
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
Consumers Have Found CTV, but Where Are the Agencies and Advertisers? | Sponsored Content
Oct 23, 2018
If you watch Connected TV—whether through an internet-enabled device like a Roku, on your mobile phone or a smart TV set—you’re not alone. About half of all US consumers accessed traditional TV content over the internet last year, according to eMarketer. But despite that massive audience, agencies and advertisers have been slow to adapt to Connected TV.
Is Connected TV Ready for Primetime? | Sponsored Content
Oct 16, 2018
The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay TV service and at least one streaming video service. dataxu shares key definitions, guidelines and best practices for marketers who want to reach highly engaged streaming audiences.
How Tech Vendors Are Banking On Connected TV
Sep 24, 2018
Ad tech vendors are trying to make bank from the digitization of TV advertising.
What Does the Connected TV Space Look Like?
Aug 31, 2018
In the latest episode of "Behind the Numbers," we chat about how many US connected TV users there are, what that viewership looks like and some of the hurdles the space needs to overcome before it can thrive.
Subscription OTT Video in Asia-Pacific 2018
Aug 29, 2018
Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.
Marketers Struggle to Master Connected TV Advertising as Audience Grows
Aug 24, 2018
By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.
Connected TV Advertising
Aug 23, 2018
Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.
Bundle Up!
Aug 16, 2018
According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.
Audience for Connected TV Grows, but Ad Spending Has Lagged
Aug 16, 2018
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
