UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Senior Vice President, General Manager, Platform
There are 172 charts about 'Connected TVs'
Most Recent Charts
US Digital Video Ad View Share, by Device and Content Length, Q3 2019 (% of total ads served by FreeWheel)
Change in Digital Marketing Spending According to Marketers in China, by Device, Nov 2019 (% of respondents)
More On: Connected TVsSee All
Connected TV Trends 2020 | Roundup
Jan 13, 2020
Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. But still, challenges remain, including fragmented inventory, ad fraud and frequency capping.
Q4 2019 Digital Video Trends
Dec 05, 2019
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
Who Controls Connected TV Ad Budgets?
Dec 02, 2019
Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.
Television Update Fall 2019
Nov 26, 2019
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
US Connected TV Advertising 2019
Nov 25, 2019
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year
Nov 11, 2019
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Roku User Metrics Worldwide, Q3 2017-Q3 2019
Nov 06, 2019