Connected TVs
Reports
Digital Video Advertising Best Practices 2019
With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.
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See AllQ4 2018 Digital Video Trends
As Consumers Increase Time Spent with Video, More Ad Spending Goes Through Programmatic
Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
The Global Media Intelligence Report, 2018
A Reference Guide to Consumers’ Media Use in 40 Countries
Interviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 541 charts about 'Connected TVs'
Most Recent Charts
Devices/Services Used by TV Owners in Australia to Stream Video Content on Their TV, May 2018 (% of respondents)
Connected TV* Ad Spending in China, 2015-2018 (billions of Chinese yuan renminbi and % change)
Connected TV* Ad Spending Share in China, by Type, 2017 (% of total)
Smart vs. Traditional TV Ownership in China, 2013-2022 (% of total)
Daily Time Spent on Smart TV in China, Jan-Nov 2018 (% of total)
More On: Connected TVs
See AllStill Early Days for TV Ad Innovation
Feb 27, 2019
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.
What Connected TV Devices Do Internet Users in North America Own? (% of respondents, Q4 2018)
Jan 22, 2019
Internet Users in Select Countries Who Watch TV via Connected TV Devices*, Q4 2018 (% of respondents)
Jan 17, 2019
10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
US Connected TV vs. Set-Top Box Video-on-Demand Viewer Share, by Demographic, Q2 2018 (% of total)
Jan 16, 2019
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (% of total)
Dec 12, 2018
Average Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (hrs:mins)
Dec 12, 2018
