US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Senior Vice President, General Manager, Platform
There are 213 charts about 'Connected TVs'
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US Digital Video Ad Benchmarks: Ad View Share, by Device and Content Length, Q1 2019 (% of total ads served by FreeWheel)
US Connected TV Households that Stream Over-the-Top (OTT) Content, by Device, March 2017-March 2019 (millions)
Total Internet Data Received via Select Consumer Devices Among All US Wi-Fi Households, March 2017-March 2019 (billions of gigabytes)
More On: Connected TVsSee All
Connected TV Ad Inventory Keeps Growing
Jun 11, 2019
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.
Marketers Are Split on How They Define OTT
May 17, 2019
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.