Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.View this Report
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Senior Vice President, General Manager, Platform
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Connected TV Ad Inventory Keeps Growing
Jun 11, 2019
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.