Connected TVs


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How Many Households Own a Smart TV?

Nov 15, 2018

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.

The Shifting TV Landscape | Sponsored Content

Nov 06, 2018

The digitalization of TV has changed how viewers can access content. dataxu shares an infographic to help marketers learn more about the changing TV landscape.

Advertisers Shouldn't Choose Between Linear TV and CTV, They Need to Do Both | Sponsored Content

Oct 30, 2018

As linear television ratings decline because Americans are consuming content on one of several OTT platforms, it’s tempting to argue for an immediate shift in the advertising model. While TV is changing, that change isn’t as rapid as industry pundits think. dataxu shares why marketers will be best served by media strategies that pair linear TV with connected TV.

Is Advanced TV Poised for a Breakthrough?

Oct 29, 2018

Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.

Consumers Have Found CTV, but Where Are the Agencies and Advertisers? | Sponsored Content

Oct 23, 2018

If you watch Connected TV—whether through an internet-enabled device like a Roku, on your mobile phone or a smart TV set—you’re not alone. About half of all US consumers accessed traditional TV content over the internet last year, according to eMarketer. But despite that massive audience, agencies and advertisers have been slow to adapt to Connected TV.

Is Connected TV Ready for Primetime? | Sponsored Content

Oct 16, 2018

The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay TV service and at least one streaming video service. dataxu shares key definitions, guidelines and best practices for marketers who want to reach highly engaged streaming audiences.

How Tech Vendors Are Banking On Connected TV

Sep 24, 2018

Ad tech vendors are trying to make bank from the digitization of TV advertising.

What Does the Connected TV Space Look Like?

Aug 31, 2018

In the latest episode of "Behind the Numbers," we chat about how many US connected TV users there are, what that viewership looks like and some of the hurdles the space needs to overcome before it can thrive.

Subscription OTT Video in Asia-Pacific 2018

Aug 29, 2018

Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.

Marketers Struggle to Master Connected TV Advertising as Audience Grows

Aug 24, 2018

By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.

Connected TV Advertising

Aug 23, 2018

Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.

Bundle Up!

Aug 16, 2018

According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.

Audience for Connected TV Grows, but Ad Spending Has Lagged

Aug 16, 2018

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.