The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.View this Report
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Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
The Global Media Intelligence Report, 2018
A Reference Guide to Consumers’ Media Use in 40 Countries
US Digital Video and TV StatPack 2018
Ad Spending Data and Audience Metrics for Digital and Traditional Platforms
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Senior Vice President, General Manager, Platform
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Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (% of total)
Which Platforms Generated Revenues from Programmatic Ad Sales in 2018 According to US Publishers? (% of respondents)
Which Platforms Generated Revenues from Programmatic Video Ad Sales in 2018 According to US Publishers? (% of respondents)
More On: Connected TVsSee All
10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
The Digital Video Series: Gen X | Infographic
Nov 28, 2018
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
How Many Households Own a Smart TV?
Nov 15, 2018
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.
The Shifting TV Landscape | Sponsored Content
Nov 06, 2018
The digitalization of TV has changed how viewers can access content. dataxu shares an infographic to help marketers learn more about the changing TV landscape.
Linear Over-the-Top (OTT) vs. Publisher Share of US Time Spent Viewing OTT Video, Q3 2017 & Q3 2018 (% of total)
Oct 31, 2018
Share of Time Spent Viewing Over-the-Top (OTT) Video Worldwide, by Device, Q3 2018 (% of total)
Oct 31, 2018
Advertisers Shouldn't Choose Between Linear TV and CTV, They Need to Do Both | Sponsored Content
Oct 30, 2018
As linear television ratings decline because Americans are consuming content on one of several OTT platforms, it’s tempting to argue for an immediate shift in the advertising model. While TV is changing, that change isn’t as rapid as industry pundits think. dataxu shares why marketers will be best served by media strategies that pair linear TV with connected TV.
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
Consumers Have Found CTV, but Where Are the Agencies and Advertisers? | Sponsored Content
Oct 23, 2018
If you watch Connected TV—whether through an internet-enabled device like a Roku, on your mobile phone or a smart TV set—you’re not alone. About half of all US consumers accessed traditional TV content over the internet last year, according to eMarketer. But despite that massive audience, agencies and advertisers have been slow to adapt to Connected TV.
Is Connected TV Ready for Primetime? | Sponsored Content
Oct 16, 2018
The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay TV service and at least one streaming video service. dataxu shares key definitions, guidelines and best practices for marketers who want to reach highly engaged streaming audiences.
Are US Frequent Voice Command Users More Likely to Own Smart Devices? (% of internet users, Aug 2018)
Oct 16, 2018
Q3 2018 Digital Video Trends
Sep 27, 2018
Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.