Latin America’s video market is nearing peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the immense popularity of short-form video are reshaping online viewing habits—forcing advertisers and streaming services to rethink formats and monetization strategies.

This deck covers:

• Digital video viewer forecasts by country, device, and platform
• Key viewing behaviors shaping engagement and content consumption
• Emerging digital video advertising opportunities across ad-supported streaming and connected TV (CTV)

This deck can help you:

• Develop media strategy and allocate budget for campaigns (brands)
• Showcase opportunities to customers (agencies)
• Determine market sizing, develop go-to-market strategy, and win new business (media platforms, solution providers)