Time Spent with Media

Rapid shifts in where and how consumers are getting their news and entertainment are being driven by the vast number of new choices. eMarketer's forecasts, data and statistics include estimates for average time spent with media, with breakouts by device (smartphones, feature phones, tablets, mobile, ... desktop/laptop), and channel (print, TV internet, magazines, newspapers, radio, digital video, SVOD, VOD, OTT, social) along with estimates for time spent with platforms such as Facebook, Instagram and Snapchat. Forecasts also cover time spent by age, and by geography, both by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, including China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much time does the average person spend on their phone?
  • How many hours do Americans spend online?
  • How much media does the average American consume?
  • How many hours a day are spent on social media?

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Average Time Spent with Media in the UK

Jun 17, 2019

Consumers in the UK are barely increasing their time spent with media, and similar to the rest of the world, time spent with mobile becomes a major driver of digital growth.

Average Time Spent with Media in France

Jun 12, 2019

Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.

Average Time Spent on Social Media Declines

Average Time Spent on Social Media Declines

Jun 10, 2019

Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.

In China, Adults Spend Half Their Media Time Online

Jun 07, 2019

This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.

Apple and Best Buy Sales Growth Slows Amid Sluggish US Smartphone Market

Apple and Best Buy Sales Growth Slows Amid Sluggish US Smartphone Market

Jun 07, 2019

As the US smartphone market decelerates, Apple and Best Buy have been experiencing slower sales growth, and we forecast that the number of smartphone users will grow just 3.0% in 2019.

Average US Time Spent with Mobile in 2019 Has Increased

Jun 04, 2019

For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.

Average Time Spent with Media in 2019 Has Plateaued

May 31, 2019

Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.

Canada Time Spent with Media 2019

Canada Time Spent with Media 2019

May 30, 2019

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

China Time Spent with Media 2019

China Time Spent with Media 2019

May 30, 2019

Adults in China spend more time on digital than they do with any other media. Moreover, time spent on digital will continue to grow at a rapid pace, encroaching on time spent with traditional media.

Japan Time Spent with Media 2019

Japan Time Spent with Media 2019

May 30, 2019

Even as digital makes steady gains in Japan, traditional media continues to play an important role in the lives of adults, as reflected by media time spent. This is due, in part, to an aging population—and it’s one of the reasons why time spent with digital video lags TV.

France Time Spent with Media 2019

France Time Spent with Media 2019

May 30, 2019

On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.

Germany Time Spent with Media 2019

Germany Time Spent with Media 2019

May 30, 2019

In 2019, adults ages 18 and older in Germany will spend nearly 10 hours per day, on average, with digital and traditional media. Digital will account for the largest slice of the total, or 3:53. TV will account for 3:33.

India Time Spent with Media 2019

India Time Spent with Media 2019

May 30, 2019

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

South Korea Time Spent with Media 2019

South Korea Time Spent with Media 2019

May 30, 2019

Smartphones are the primary internet access device for consumers in South Korea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.

UK Time Spent with Media 2019

UK Time Spent with Media 2019

May 30, 2019

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.