Time Spent with Media

Rapid shifts in where and how consumers are getting their news and entertainment are being driven by the vast number of new choices. eMarketer's forecasts, data and statistics include estimates for average time spent with media, with breakouts by device (smartphones, feature phones, tablets, mobile, ... desktop/laptop), and channel (print, TV internet, magazines, newspapers, radio, digital video, SVOD, VOD, OTT, social) along with estimates for time spent with platforms such as Facebook, Instagram and Snapchat. Forecasts also cover time spent by age, and by geography, both by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, including China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much time does the average person spend on their phone?
  • How many hours do Americans spend online?
  • How much media does the average American consume?
  • How many hours a day are spent on social media?


More On: Time Spent with Media

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In Two Years, Users in Canada Will Spend More Time with Mobile than TV

Sep 14, 2018

In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.

Social Media Effectiveness Roundup 2018

Aug 08, 2018

The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.

In India, Media Use Shows No Signs of Leveling Off

Jun 27, 2018

In contrast to many of the other territories eMarketer tracks, traditional media use in India has not leveled off. TV in particular holds its own, and this year we expect it will command a 56.9% share of media time among the adult population overall, or 2 hours, 36 minutes daily.