Time Spent with Media

Rapid shifts in where and how consumers are getting their news and entertainment are being driven by the vast number of new choices. eMarketer's forecasts, data and statistics include estimates for average time spent with media, with breakouts by device (smartphones, feature phones, tablets, mobile, ... desktop/laptop), and channel (print, TV internet, magazines, newspapers, radio, digital video, SVOD, VOD, OTT, social) along with estimates for time spent with platforms such as Facebook, Instagram and Snapchat. Forecasts also cover time spent by age, and by geography, both by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, including China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much time does the average person spend on their phone?
  • How many hours do Americans spend online?
  • How much media does the average American consume?
  • How many hours a day are spent on social media?



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Average Time Spent with Media in Canada

Jul 02, 2019

Time spent with digital media in Canada has surpassed that of traditional media for the first time, and digital ad spending has finally caught up with the changing way in which Canadians are consuming media.

Average Time Spent with Media in Germany

Jun 27, 2019

The appeal of traditional media with consumers in Germany is still strong compared with the rest of Europe, despite our estimates that time spent with media there will begin to plateau next year.

Average Time Spent with Media in the UK

Jun 17, 2019

Consumers in the UK are barely increasing their time spent with media, and similar to the rest of the world, time spent with mobile becomes a major driver of digital growth.

Average Time Spent with Media in France

Jun 12, 2019

Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.

Average Time Spent on Social Media Declines

Average Time Spent on Social Media Declines

Jun 10, 2019

Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.

In China, Adults Spend Half Their Media Time Online

Jun 07, 2019

This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.

Apple and Best Buy Sales Growth Slows Amid Sluggish US Smartphone Market

Apple and Best Buy Sales Growth Slows Amid Sluggish US Smartphone Market

Jun 07, 2019

As the US smartphone market decelerates, Apple and Best Buy have been experiencing slower sales growth, and we forecast that the number of smartphone users will grow just 3.0% in 2019.

Average US Time Spent with Mobile in 2019 Has Increased

Jun 04, 2019

For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.