Time Spent with Media

Rapid shifts in where and how consumers are getting their news and entertainment are being driven by the vast number of new choices. eMarketer's forecasts, data and statistics include estimates for average time spent with media, with breakouts by device (smartphones, feature phones, tablets, mobile, ... desktop/laptop), and channel (print, TV internet, magazines, newspapers, radio, digital video, SVOD, VOD, OTT, social) along with estimates for time spent with platforms such as Facebook, Instagram and Snapchat. Forecasts also cover time spent by age, and by geography, both by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, including China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

How much time does the average person spend on their phone?
How many hours do Americans spend online?
How much media does the average American consume?
How many hours a day are spent on social media?

Reports

Latest Report Ad Spending Media Advertising

Report by Paul Briggs Jan 15, 2019

Canada Forecast StatPack

This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.

View this Report

Digital Ad Spending in China 2018

How Alibaba, Baidu and Tencent Are Growing Ad Revenues in Search, Ecommerce and Social

The Global Media Intelligence Report, 2018

A Reference Guide to Consumers’ Media Use in 40 Countries

UK Ad Spending 2018

Digital Video Driving Ad Market Growth

Forecasts

[ 14 more ]

Performance Metrics

Interviews

The Relationship Status of Publishers and the Duopoly: It's Complicated

Michael Zimbalist, chief strategy and innovation officer at the Philadelphia Media Network, discusses the changing relationship between publishers and the internet's biggest behemoths.

Michael Zimbalist

Chief Strategy and Innovation Officer

Philadelphia Media Network

Forget Mobile Web vs. Apps—Why Bloomberg Needs Both for Growth

M. Scott Havens

Global Head of Digital

Bloomberg Media

How Time Inc. Makes Its Mobile Sites and Apps as Appealing as the Social Newsfeed

Kevin Heery

Senior Vice President, Platform Product and Engineering

Time Inc.

Charts

Time Spent on Douyin* vs. WeChat in China, March 2017-Dec 2018 (billions of minutes)

Weekly Time Spent Listening to Digital Audio Among US Digital Audio Listeners, 2008-2019 (hrs:mins)

Share of Time Spent on Mobile Apps Among Mobile Internet Users in China, by Category, Nov 2018 (% of total)

Share of Time Spent Online in Italy, by Demographic and Device, Dec 2018 (% of total)

Share of Time Spent on Social Media Among Internet Users in France, by Age, 2018 (% of total)

More On: Time Spent with Media

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Average Monthly Time Spent per UK Internet User on Social Media and Messaging Apps, by Platform, Dec 2018 (minutes)

Feb 14, 2019

How Much Time per Day Do Internet Users Worldwide Spend Watching Linear vs. Digital* TV? (hrs:mins, by age, Q3 2018)

Feb 12, 2019

How Much Time per Day Do Internet Users Worldwide Spend Watching Linear vs. Digital* TV? (hrs:mins, by region, Q3 2018)

Feb 12, 2019

Advertisers Now Pay More for Facebook Users' Attention

Feb 08, 2019

eMarketer Analyst Insight: Facebook's share of digital ad revenues far exceeds its share of digital media time. With average ad revenues per user growing as absolute time spent with Facebook in the US stagnates, the gap is expanding, leading to higher costs to grab the average user's attention.

How Many Hours per Day Do US Millennial vs. Gen Z Digital Video Viewers Spend Watching Video on Their Devices? (hours, Nov 2018)

Jan 15, 2019

How Often Do US In-Car Voice Assistant Users Use Their Voice Assistants While Driving? (% of respondents, Sep 2018)