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July 29, 2025
Streaming Captures Nearly Half of Ad-Supported TV Viewing, (% of total US time spent with ad-supported TV, by type, Q2 2025)
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Streaming wins in ad-supported viewing time, but linear remains criticalNearly half of ad-supported TV viewing is streamingNFL streaming ads are 66% more effective than cable and broadcastSports ad spending will surge in 2026 thanks to Olympics, World CupLive streaming ads get a performance upgrade with Magnite and MNTN integrationChart Title
Streaming Captures Nearly Half of Ad-Supported TV Viewing, (% of total US time spent with ad-supported TV, by type, Q2 2025)Publication Date
July 29, 2025
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