The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.View this Report
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US Digital Video and TV StatPack 2018
Ad Spending Data and Audience Metrics for Digital and Traditional Platforms
Q3 2018 Digital Video Trends
New Social Video Ad Revenue Forecasts for Facebook, Twitter and Snapchat
Subscription OTT Video in the EU-5 2018
Usage Climbs in France, Germany, Italy, Spain and the UK
Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.
Digital Marketing and Ecommerce Leader
Maple Leaf Foods
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Netflix Streaming Subscriptions and Revenues Worldwide, US vs. Rest of the World, Q3 2017 & Q3 2018 (millions)
How Much Time Do Internet Users in Germany Spend on Streaming Platforms per Month? (minutes, July 2018)
Digital Video Viewers in Select Countries Who Subscribe to Subscription Video-on-Demand Services, Aug 2018 (% of respondents)
More On: Video-on-Demand (VOD)See All
How Many Internet Users in Brazil Have Pay TV vs. Netflix at Home? (% of respondents, May 2017 & July 2018)
Sep 20, 2018
Which Digital Media Subscription Services Do UK Internet Users Have Access to vs. Access via Smartphone? (% of respondents, June 2018)
Sep 20, 2018
Internet Users in Australia Who Have a Subscription Video-On-Demand (SVOD) Service, by Age, 2016-2018 (% of respondents in each group)
Sep 16, 2018
As OTT Subscriptions Grow Worldwide, Which Markets Is Netflix Winning?
Aug 30, 2018
In primarily English-language countries, Netflix has a clear track record of success, with a majority of over-the-top users in those markets using its services. But if it hasn’t filled out its slate of localized content, adoption is slower.
Subscription OTT Video in Asia-Pacific 2018
Aug 29, 2018
Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.
Are US TV Viewers Confident that Digital Video/Social Media Platforms Will Keep Their Data Secure? June 2018 (% of respondents)
Aug 27, 2018
The Weekly Listen: Amazon and Streaming Giants, Instagram Sponsored Content and Hoarding
Aug 26, 2018
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.
Connected TV Advertising
Aug 23, 2018
Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.
What Video Streaming Services Do Marketing and Media Professionals in North America Subscribe to? Aug 2018 (% of respondents)
Aug 23, 2018
Are Netflix Ads a Sign of Things to Come?
Aug 21, 2018
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.