Video-on-Demand (VOD)

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10 Ways Roku Is Growing Its Ad Business

Jan 16, 2019

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.

Eight Digital Video Predictions for 2019

Jan 04, 2019

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

Live TV Isn’t Ready for Programmatic Yet

Dec 26, 2018

Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.

The Digital Video Series: Gen X | Infographic

Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

How Many Households Own a Smart TV?

Nov 15, 2018

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.

What's Driving Subscription OTT Growth?

Nov 13, 2018

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

The Global Media Intelligence Report, 2018

Nov 07, 2018

The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.

US Digital Video and TV StatPack 2018

Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.