The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.View this Report
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Ten Key Digital Trends for 2019
Our Predictions for What Will Matter to Marketers, and What Won’t
Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
Amazon Around the World
'Primed' for International Expansion, but Faces Challenges from Alibaba, MercadoLibre, Flipkart and Others
Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.
Digital Marketing and Ecommerce Leader
Maple Leaf Foods
There are 1293 charts about 'Video-on-Demand (VOD)'
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How Many UK Internet Users Use Netflix in Their Household? (% of respondents, by TV platform, H1 2017, H2 2017 & H1 2018)
UK Internet Users Who Are Aware of vs. Have Purchased* from Amazon for Select Products/Services, Oct 2018 (% of respondents)
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10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
Live TV Isn’t Ready for Programmatic Yet
Dec 26, 2018
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
Share of Time Spent on Select Streaming Video Services by US Asian vs. Total Streaming Video Users, April 2018 (% of respondents)
Dec 07, 2018
The Digital Video Series: Gen X | Infographic
Nov 28, 2018
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
How Many Households Own a Smart TV?
Nov 15, 2018
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.
What's Driving Subscription OTT Growth?
Nov 13, 2018
This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.
The Global Media Intelligence Report, 2018
Nov 07, 2018
The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.
US Digital Video and TV StatPack 2018
Nov 06, 2018
This third annual StatPack compiles key metrics around digital video, television and the relationship between them.