Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.View this Report
Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.
Digital Marketing and Ecommerce Leader
Maple Leaf Foods
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What Video Streaming Services Do Marketing and Media Professionals in North America Subscribe to? Aug 2018 (% of respondents)
Subscription Over-the-Top (OTT) Video Service Users in Western Europe, by Country, 2018 (% of internet users)
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As OTT Subscriptions Grow Worldwide, Which Markets Is Netflix Winning?
Aug 30, 2018
In primarily English-language countries, Netflix has a clear track record of success, with a majority of over-the-top users in those markets using its services. But if it hasn’t filled out its slate of localized content, adoption is slower.
The Weekly Listen: Amazon and Streaming Giants, Instagram Sponsored Content and Hoarding
Aug 26, 2018
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.
Are Netflix Ads a Sign of Things to Come?
Aug 21, 2018
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.
Cord-Cutting Accelerates as OTT Video Keeps Growing
Aug 17, 2018
A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.
The Rapidly Shifting Video Market
Aug 13, 2018
How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.
Netflix Is So Popular in Canada, Local Media Players Want a ‘Netflix Tax’ to Level the Playing Field
Aug 03, 2018
eMarketer expects there will be 13.3 million Netflix viewers in Canada this year, with viewers defined as individuals who watch Netflix via the app or website at least once per month. That figure is up 9.6% year over year.
Netflix and the Global OTT Video Market
Aug 02, 2018
How are video viewing habits changing around the world, and how big a presence is Netflix? In the latest episode of “Behind the Numbers,” eMarketer’s Shelleen Shum discusses global video trends, intriguing regional patterns and the importance of local language content.
Tencent Video Leads OTT Market in China
Jul 24, 2018
Tencent Video is the leader in China’s subscription over-the-top (OTT) video market, and eMarketer expects the company will maintain its edge over rivals iQiyi and Youku over the coming years.
Exodus from Pay TV Accelerates Despite OTT Partnerships
Jul 24, 2018
Even as traditional pay TV providers form partnerships with former over-the-top rivals to retain customers, cord-cutting continues to outpace projections. According to eMarketer’s latest figures, the number of US adult cord-cutters will climb 32.8% this year to 33.0 million. That’s higher than the 22.0% growth rate projected in July 2017.
Asia-Pacific: Netflix User Metrics, 2018
Jul 19, 2018
US Subscription Over-the-Top (OTT) Video Service Viewer Penetration, by Provider, 2018 (% of subscription OTT video service viewers)
Jul 19, 2018
US Subscription Over-the-Top (OTT) Video Service Users and Penetration, 2017-2022 (millions, % change and % of population)
Jul 19, 2018