An expanding array of formats and distribution channels is making content the catalyst for customer engagement.View this Report
Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.
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Most Important Digital Media Channels in Which to Invest According to US CMOs, Q2-Q3 2019 (% of respondents)
What Effect Does Content Personalization Have on Marketing Performance According to B2B Marketing Leaders Worldwide? (% of respondents, June 2019)
What Are the Most Challenging Factors of Content Personalization According to B2B Marketing Leaders Worldwide? (% of respondents, June 2019)
Most Important vs. Most Challenging Content Marketing Metrics to Report On for Their Content Marketing Program According to B2B Marketing Leaders Worldwide, June 2019 (% of respondents)
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Marketers in Canada Turn to Podcasts for Brand Awareness
Aug 14, 2019
In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.
Four Functions Your Web Content Management System Oughta’ Do | Sponsored Content
Aug 09, 2019
Eighty-eight-percent of online shoppers said it’s important for brands and retailers to offer personalized experiences, according to a March 2019 survey from Episerver. In addition to personalization, learn what other three functions are recommended in a web content management system to truly engage your customers.