Content Marketing
Reports
Report by Jillian Ryan Feb 5, 2018
B2B Content Marketing 2018
As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
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Interviews
New Tools Help Brands Conquer Tricky Augmented Reality Landscape
Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.
Ed LaHood
CEO
Thyng
Charts
There are 632 charts about 'Content Marketing'
Most Recent Charts
What Is the Most Important Factor for Marketing Professionals Worldwide When Creating a Content-Led Campaign? (% of respondents, Dec 2018)
How Do Marketing Professionals Worldwide Expect Content-Driven Marketing to Change in the Next Two Years? (% of respondents, Dec 2018)
How Do US Digital Media Professionals Use Visual Content? (% of respondents, July 2018)
What Types of Content Are Marketers/Media Agency Professionals in China Interested in for Content Marketing in 2019? (% of respondents)
How Did US Agency and Marketing Professionals Allocate Their 2018 Digital Content/Native Ad Budget? (% of respondents, July 2018)
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How Valuable Is Branded Content and Integrated Marketing to US TV Advertisers? (% of respondents, July 2018)
Dec 12, 2018
Who Is Using Digital Content Marketing in the US?
Dec 11, 2018
Most US firms use digital content marketing. But adoption is slightly higher among business-to-business (B2B) companies, where content marketing is crucial for driving leads and awareness.
What Types of Content Have B2C Content Marketers Worldwide Used or Developed? (% of respondents, July 2018)
Dec 10, 2018
