Content Marketing
Reports
B2B Content Marketing 2018
As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
View this Report
Interviews
What LegalZoom Learned Over 7 Years of Podcast Advertising
Rion Swartz, senior director of marketing and brand management at LegalZoom, talks about the evolution of podcasting and how to best capitalize on listeners.
Rion Swartz
Senior Director, Marketing and Brand Management
LegalZoom
Charts
There are 543 charts about 'Content Marketing'
Most Recent Charts
What Content Distribution Channels Do Marketers in France Plan to Use? March 2018 (% of respondents)
What Content Distribution Channels Do Marketers in Austria, Germany and Switzerland Plan to Use? March 2018 (% of respondents)
Types of Content that US Marketers Promote in Marketing Videos, May 2018 (% of respondents)
Types of Marketing Videos Created by US Marketers, May 2018 (% of respondents)
Channels Used by US Marketers to Distribute Video Content Marketing, May 2018 (% of respondents)
More On: Content Marketing
See AllContent Marketing Goof: Posting a 'Story' When Consumers Want a Coupon
Aug 10, 2018
A new survey finds a bit of common ground between marketers' priorities and consumers' preferences when it comes to content posted on social platforms.
The Value of Audience Attention—What Happens Before the Conversion | Tech-Talk Tuesday
Jun 12, 2018
eMarketer moderates a special presentation with Clare Carr, vice president of marketing at Parse.ly. Clare offers insights and best practices to help marketers understand what people are actually paying attention to, enough to convert, so they can replicate it.
Types of Thought Leadership that B2B Marketers in North America* Customize, March 2018 (% of respondents)
May 24, 2018
B2B Content Marketing—Are You Doing It Right?
Apr 27, 2018
Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.
