Content Marketing
Reports
B2B Content Marketing 2018
As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
View this Report
Interviews
B2B Content Marketing Is a Marathon, Not a Sprint
Erin Stender, vice president of marketing at online giving platform Classy, explains how content helps move customers down the sales funnel.
Erin Stender
Vice President, Marketing
Classy
Charts
There are 525 charts about 'Content Marketing'
Most Recent Charts
Channels Used by US Marketers to Distribute Video Content Marketing, May 2018 (% of respondents)
Types of Marketing Videos Created by US Marketers, May 2018 (% of respondents)
Types of Content that US Marketers Promote in Marketing Videos, May 2018 (% of respondents)
Branded Digital Content Performance Metrics in Select Countries: Average Time Spent and CTR, by Device, Q4 2017 (among impressions analyzed by Polar)
Digital Branded Content Spending Among the Top 100 Publishers Worldwide, 2016-2020 (billions)
More On: Content Marketing
See AllThe Value of Audience Attention—What Happens Before the Conversion | Tech-Talk Tuesday
Jun 12, 2018
eMarketer moderates a special presentation with Clare Carr, vice president of marketing at Parse.ly. Clare offers insights and best practices to help marketers understand what people are actually paying attention to, enough to convert, so they can replicate it.
Ad Types that Help Social Media Users in Australia Make Purchase Decisions, June 2017 (% of respondents)
Jun 04, 2018
Social Media Users in Australia Who Trust Select Types of Ads, June 2017 (% of respondents)
Jun 04, 2018
B2B Content Marketing—Are You Doing It Right?
Apr 27, 2018
Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.
