Content Marketing
Reports
Report by Jillian Ryan Feb 5, 2018
B2B Content Marketing 2018
As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
View this Report
Interviews
New Tools Help Brands Conquer Tricky Augmented Reality Landscape
Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.
Ed LaHood
CEO
Thyng
Charts
There are 659 charts about 'Content Marketing'
Most Recent Charts
What Type of Content Do Internet Users vs. B2C Marketers in Australia, the UK and the US Find Most Authentic? (% of respondents, Jan 2019)
What Type of Content Influences the Purchasing Decisions of Internet Users in Australia, the UK and the US? (% of respondents, 2017 & 2019)
What Do B2C Marketers in Australia, the UK and the US Believe Makes Content Effective? (% of respondents, Jan 2019)
Where Are B2C Marketers in Australia, the UK and the US Currently Providing Personalized Content Experiences? (% of respondents, Jan 2019)
Where Are B2C Marketers in Australia, the UK and the US Planning to Increase Investment in 2019? (% of respondents)
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How Much Do UK and US Marketers Plan to Invest in Branded Visual Content in 2019? (% of respondents)
Jan 28, 2019
Who Is Using Digital Content Marketing in the US?
Dec 11, 2018
Most US firms use digital content marketing. But adoption is slightly higher among business-to-business (B2B) companies, where content marketing is crucial for driving leads and awareness.