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Generative AI for Pharma Marketing

GenAI Is Reshaping Pharma Marketing From End to End

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About This Report
GenAI is changing pharma marketing from content creation to pharmacovigilance. Brand marketers and agencies are moving from experimentation to broad adoption of AI assistance and more efficient, effective, and relevant consumer communications.
Table of Contents

From insight generation and content creation to media placement and regulatory reviews, genAI is connected to every part of pharma marketing. Pharma marketers and ad agencies can no longer take a wait-and-see approach to incorporating the technology.

Key Question: How should marketers and agencies use genAI in pharma marketing?

Key Stat: More than 73% of pharma marketers are using genAI for communications and creative, and almost 63% are using it for content production, per a September 2024 survey by Medical Marketing & Media and Publicis Health.

This report can help you: 

  • Develop media strategy and allocate budget for campaigns (brands and agencies)
  • Develop go-to-market strategy (agencies)

authors

Beth Snyder Bulik

Contributors

Vladimir de Leon
Chart Editor
Kyndall Krist
Senior Copy Editor
Rajiv Leventhal
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media
Jennifer Pearson
VP, Research
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content

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