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About
Generative AI for Pharma Marketing
GenAI Is Reshaping Pharma Marketing From End to End
From insight generation and content creation to media placement and regulatory reviews, genAI is connected to every part of pharma marketing. Pharma marketers and ad agencies can no longer take a wait-and-see approach to incorporating the technology.
Key Question: How should marketers and agencies use genAI in pharma marketing?
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Key Stat: More than 73% of pharma marketers are using genAI for communications and creative, and almost 63% are using it for content production, per a September 2024 survey by Medical Marketing & Media and Publicis Health.
This report can help you:
- Develop media strategy and allocate budget for campaigns (brands and agencies)
- Develop go-to-market strategy (agencies)
authors
Beth Snyder Bulik
Contributors
- Vladimir de Leon
- Chart Editor
- Kyndall Krist
- Senior Copy Editor
- Rajiv Leventhal
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
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