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Deals Drive Greater Engagement on Shoppers' Favorite Brand Communication Channel: Email

Deals Drive Greater Engagement on Shoppers' Favorite Brand Communication Channel: Email

Apr 23, 2019

Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content

Apr 22, 2019

According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.

Should Unsubscribes Be a Cause for Concern?

Should Unsubscribes Be a Cause for Concern?

Nov 19, 2018

No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.