Email Marketing



More On: Email Marketing

See All
Three Email Trends Retailers Should Keep in Mind for 2020

Three Email Trends Retailers Should Keep in Mind for 2020

Oct 15, 2019

Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.

How Savvy Retailers Use Behavior-Based Personalization to Stand Out in the Inbox | Sponsored Content

Oct 11, 2019

Email marketing is still the marketing channel with the highest ROI, especially when it’s personalized. So, it should be no surprise that triggered messages, sent in response to specific consumer behaviors, account for 77% of email ROI, according to the Data & Marketing Association.

Getting Conversational About Conversational Commerce with Cynthia Rowley

Aug 26, 2019

When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.

Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content

Aug 16, 2019

As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.

Avoid Nine Holiday Retail Revenue Killers with Email | Sponsored Content

Aug 09, 2019

The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.