This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.View this Report
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Executive Vice President of CRM, Email and Creative Services
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When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.
Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content
Aug 16, 2019
As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.
Avoid Nine Holiday Retail Revenue Killers with Email | Sponsored Content
Aug 09, 2019
The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.