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Getting Conversational About Conversational Commerce with Cynthia Rowley

Aug 26, 2019

When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.

Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content

Aug 16, 2019

As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.

Avoid Nine Holiday Retail Revenue Killers with Email | Sponsored Content

Aug 09, 2019

The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.