Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.View this Report
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Executive Vice President of CRM, Email and Creative Services
There are 99 charts about 'Email Marketing'
Most Recent Charts
What Channels Do Holiday Shoppers in Canada and the US Prefer for Receiving Marketing Communications from Retailers? (% of respondents, Aug 2019)
What Channels Do Holiday Shoppers in Germany and the UK Prefer for Receiving Marketing Communications from Retailers? (% of respondents Aug 2019)
Leading Content Types to Achieve Select Content Marketing Goals According to B2B Marketers in North America, July 2019 (% of respondents)
What Are the Leading Areas of Marketing Spending for US B2B Marketing Professionals? (% of respondents, Sep 2019)
More On: Email MarketingSee All
Should You Still Be Using Email Benchmarks?
Jan 02, 2020
Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.
Three Email Trends Retailers Should Keep in Mind for 2020
Oct 15, 2019
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.
How Savvy Retailers Use Behavior-Based Personalization to Stand Out in the Inbox | Sponsored Content
Oct 11, 2019
Email marketing is still the marketing channel with the highest ROI, especially when it’s personalized. So, it should be no surprise that triggered messages, sent in response to specific consumer behaviors, account for 77% of email ROI, according to the Data & Marketing Association.
Getting Conversational About Conversational Commerce with Cynthia Rowley
Aug 26, 2019
When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.