Email Marketing
Reports
Email Marketing StatPack 2018
This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
View this Report
Interviews
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Forest Bronzan
Executive Vice President of CRM, Email and Creative Services
Elite SEM
Charts
There are 570 charts about 'Email Marketing'
Most Recent Charts
US Retailer Unsubscribe Rate, by Email Type, Aug 2017-July 2018
US Specialty Retail Email Marketing Performance Metrics: Average Open Rate, by Subject Line, April 2017-March 2018 (among 100 brands analyzed by L2)
What Is US Digital Buyers' Preferred Channel for Brand Communications? (% of respondents, June 2018)
Why Do US Digital Buyers Ignore Emails from Retailers? (% of respondents, by age, June 2018)
How Would UK Internet Users Like a Brand to Send Marketing Messages After Making a Purchase? (% of respondents, by age, June 2018)
More On: Email Marketing
See AllQuality Over Quantity: Why Targeted Emails Are Better Than Email Blasts
Oct 11, 2018
Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
Email Isn't Social Media, but It's Still Pretty Popular
Aug 27, 2018
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
How Do US Business Professionals Prefer to Be Contacted by Brands? June 2018 (% of respondents)
Aug 17, 2018
