Email Marketing
Reports
Email Marketing Benchmarks 2017
Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.
View this Report
Interviews
A Healthy Inbox: AARP Explains How to Capture Consumers’ Emails and Attention
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketer's in today's fast-paced digital world and how the brand focuses on quality over quantity when it comes to growing its subscribers.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 561 charts about 'Email Marketing'
Most Recent Charts
Annoying Features of Email Marketing According to US Business Professionals, June 2018 (% of respondents)
What Is the Primary Thing US Business Professionals Would Change About Emails from Brands? June 2018 (% of respondents)
What Is the Most Frustrating Way Brand Emails Lack Personalization According to US Business Professionals? June 2018 (% of respondents)
How Do US Business Professionals Prefer to Be Contacted by Brands? June 2018 (% of respondents)
How Important Is Email Personalization from Brands to US Business Professionals? 2017 & 2018 (% of respondents)
More On: Email Marketing
See AllEmail Isn't Social Media, but It's Still Pretty Popular
Aug 27, 2018
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
Shoppers May Shun Retailers with Poor Product Suggestions
Jul 02, 2018
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss.
How Do In-House Marketers Worldwide Intend to Innovate with Email in 2018? (% of respondents)
Jun 25, 2018
