Big Tech’s AI automation push will encroach on agencies’ bread and butter
Streaming services will capture most video subscription fees
AI platforms will try to bolster premium publishers—with mixed success
YouTube will benefit the most from the video podcast surge
New standards will unlock agentic ad buying and selling
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AI and video will be the two biggest stories in advertising in 2026. While AI upends advertiser workflows and web behaviors, CTV and YouTube will emerge as big winners as video consumption evolves and expands to new experiences.
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