Threads’ Instagram-driven momentum will help it reach parity with X
Podcasts will be more important to digital audio marketers than music
Autonomous rideshare options will proliferate, and consumer awareness will skyrocket
Console and PC game advertising will be back on the radar
AVOD viewership will cross 200 million for the first time, and FAST will be the sneaky growth driver
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About This Report
This report presents five of the most intriguing and/or under-the-radar forecasts for 2026 that businesses should be aware of, as compiled by our forecasting team.
Threads’ Instagram-driven momentum will help it reach parity with X
Podcasts will be more important to digital audio marketers than music
Autonomous rideshare options will proliferate, and consumer awareness will skyrocket
Console and PC game advertising will be back on the radar
AVOD viewership will cross 200 million for the first time, and FAST will be the sneaky growth driver
Media Gallery
This report features five under-the-radar US forecasts for 2026 that are worth knowing about, either because of surprisingly strong growth, an eye-opening threshold being reached, or an unexpected shift in dynamics. Read on for intriguing predictions across advertising, media, and tech that you may have missed.
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