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US Forecast Trends to Watch in 2026

5 Under-the-Radar Metrics Making Waves

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About This Report
This report presents five of the most intriguing and/or under-the-radar forecasts for 2026 that businesses should be aware of, as compiled by our forecasting team.
Table of Contents

This report features five under-the-radar US forecasts for 2026 that are worth knowing about, either because of surprisingly strong growth, an eye-opening threshold being reached, or an unexpected shift in dynamics. Read on for intriguing predictions across advertising, media, and tech that you may have missed.

authors

Ethan Cramer-Flood

Contributors

Ross Benes
Senior Analyst
Franco Bernasconi
Analyst
Penelope Lin
Director, Data Visualization
Cindy Liu
Senior Forecasting Analyst
Natalia Ramirez
Chuck Rawlings
Senior Researcher
Naomi Rebuelta
Copy Editor
Shelleen Shum
VP, Forecasting
Minda Smiley
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Julia Woolever
Yoram Wurmser
Principal Analyst

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