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EMARKETER

Tech Trends to Watch in 2026

The AI Bubble, Digital’s Conversational Future, and Regulatory Battles

Report by Jacob Bourne  |  Dec 10, 2025

Top Trends to Watch in 2026

Need-to-Know Trends Reshaping the Digital Future

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Table of Contents
The AI boom won’t mean doom in 2026, but we’ll see a market correction
Voice assistant wars heat up as Apple’s AI-enhanced Siri enters the ring
More AI companion devices will come to market, but consumers aren’t ready
AI regulation will head toward a federal-state showdown in 2026
EMARKETER Interviews
Sources
Media Gallery
About This Report
AI enters 2026 facing energy bottlenecks, regulatory battles, and a gap between promise and performance. From market corrections to voice assistant limits and physical AI’s unreadiness, hype is meeting reality.
Topics
Technology
Artificial Intelligence (AI)
Worldwide
Table of Contents
The AI boom won’t mean doom in 2026, but we’ll see a market correction
Voice assistant wars heat up as Apple’s AI-enhanced Siri enters the ring
More AI companion devices will come to market, but consumers aren’t ready
AI regulation will head toward a federal-state showdown in 2026
EMARKETER Interviews
Sources
Media Gallery

The tech landscape will face challenges on multiple fronts in 2026. AI-related energy constraints will hinder infrastructure build-out as federal and state governments clash over regulatory authority. Meanwhile, AI companion devices will flood the market despite uncertain consumer appetite.

authors

Jacob Bourne

Contributors

Eleni Digalaki
Chris Keating
Kyndall Krist
Senior Copy Editor
Carina Lamb
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
Yoram Wurmser
Principal Analyst
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