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EMARKETER

Health Trends to Watch in 2026

GenAI Is Poised to Play a Major Role in Consumers’ Health Journeys

Report by Rajiv Leventhal  |  Dec 15, 2025

Top Trends to Watch in 2026

Need-to-Know Trends Reshaping the Digital Future

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Table of Contents
GenAI will become a routine part of how consumers search for health information
More consumers will trust AI for health guidance even as misinformation persists
AI will speed up access to care, but use in therapy will come under stricter scrutiny
Major genAI platforms will remain dominant as niche AI healthcare tools struggle to gain traction
Sources
Media Gallery
About This Report
Consumers are integrating AI into everyday health searches as tools grow more conversational, even though output reliability remains uneven. The balance of speed, accuracy, and trust will shape how people use AI for information and care.
Topics
Artificial Intelligence (AI)
Health
Digital Health
US
Table of Contents
GenAI will become a routine part of how consumers search for health information
More consumers will trust AI for health guidance even as misinformation persists
AI will speed up access to care, but use in therapy will come under stricter scrutiny
Major genAI platforms will remain dominant as niche AI healthcare tools struggle to gain traction
Sources
Media Gallery

GenAI is reshaping how people find and use health information. Demand for faster, more personal guidance is rising. But misinformation risks and mounting regulatory scrutiny will create growing tension among consumers, providers, and tech companies.

authors

Rajiv Leventhal

Contributors

Beth Snyder Bulik
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Jennifer Pearson
VP, Research
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content
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