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EMARKETER

Canada Trends to Watch in 2026

The Digital Economy Will Rebound and Hit New Milestones

Report by Paul Briggs  |  Dec 5, 2025

Top Trends to Watch in 2026

Need-to-Know Trends Reshaping the Digital Future

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Table of Contents
Digital ad spending will accelerate in 2026
Short video’s time is now
Ecommerce will surpass a key milestone, driven by mcommerce and grocery
Sports fans are a lucrative target in 2026 amid a surge in major events
AI search is changing the game
Sources
Media Gallery
About This Report
Canada’s digital economy is entering a faster, more competitive phase in 2026 as ad spending accelerates, short video surges, ecommerce climbs, and AI-driven search reshapes how audiences discover content.
Topics
Digital Video
Ecommerce Sales
Sports
Canada
Table of Contents
Digital ad spending will accelerate in 2026
Short video’s time is now
Ecommerce will surpass a key milestone, driven by mcommerce and grocery
Sports fans are a lucrative target in 2026 amid a surge in major events
AI search is changing the game
Sources
Media Gallery

Canada’s digital landscape is set to accelerate in 2026. Ad spending will grow relative to time spent with media, short video will command more viewing, ecommerce will hit a new milestone, and AI search will shift audience discovery—raising the stakes for marketers navigating rapid change.

Here’s what’s in the full report

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5charts

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Table of Contents

  1. Digital ad spending will accelerate in 2026
  2. Short video’s time is now
  3. Ecommerce will surpass a key milestone, driven by mcommerce and grocery
  1. Sports fans are a lucrative target in 2026 amid a surge in major events
  2. AI search is changing the game
  3. Sources
  1. Media Gallery

Charts in This Report

2026 Will See Canada's Second-Biggest YoY Gain in Digital Ad Spend per Hour Since the 2021 Recovery YearShort Video Exceeds Broadcast TV in Weekly Time Spent in Canada
Online Shoppers in Canada Will Keep Increasing Annual Spending, Crossing the C$4,000 Mark in 2026Sports Fans in Canada Combine Linear TV and Streaming to Get Their Live Sports Fix
Answering Questions Is the Top GenAI Use Case Among GenAI Users in Canada

authors

Paul Briggs

Contributors

Bill Fisher
Penelope Lin
Director, Data Visualization
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content
Ali Young
Senior Copy Editor and Manager of Content Operations
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