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EMARKETER

Asia-Pacific Trends to Watch in 2026

Emerging Tech Adoption Accelerates, Regional Soft Power Goes Global

Report by Man-Chung Cheung  |  Nov 21, 2025

Top Trends to Watch in 2026

Need-to-Know Trends Reshaping the Digital Future

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Table of Contents
Asia-Pacific will lead the world in AI users
AI and humanoid robots are booming in China
China’s retail recovery gains steam
Korea extends its cultural reach
Chinese brands expand overseas, buoyed by young people’s shifting attitudes
Sources
Media Gallery
About This Report
GenAI adoption in Asia-Pacific is outpacing the rest of the world. The region’s soft power is expanding quickly, highlighted by K-pop’s unstoppable global rise and China’s AI push bringing humanoid robots to daily life.
Topics
Artificial Intelligence (AI)
Consumer Behavior
Retail Sales
Asia-Pacific
Table of Contents
Asia-Pacific will lead the world in AI users
AI and humanoid robots are booming in China
China’s retail recovery gains steam
Korea extends its cultural reach
Chinese brands expand overseas, buoyed by young people’s shifting attitudes
Sources
Media Gallery

GenAI adoption is growing faster in Asia-Pacific than anywhere else in the world. China’s aggressive AI push is transforming industries and daily life, bringing technologies like humanoid robots from science fiction into reality. At the same time, the region’s cultural and technological soft power is extending its influence across the globe.

authors

Man-Chung Cheung

Contributors

Paul Briggs
Principal Analyst
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Jennifer Pearson
VP, Research
Heather Sprung
Senior Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
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