ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Nov 21, 2025

Shoppers prioritize authenticity and track records when choosing reviewers to trust

Article |
 Nov 21, 2025

As Walmart surges and Target rebuilds, their 2026 playbooks look similar

Article |
 Nov 21, 2025

MMM, incrementality, and other measurement trends that will define 2026

Article |
 Nov 21, 2025

Healthcare proposal aims to expand prescription drug pricing negotiations

Article |
 Nov 21, 2025

Androids now AirDrop to iPhones: What it means for marketers

Article |
 Nov 21, 2025

Erie Insurance, NGM, and Liberty Mutual top claim satisfaction ranking

Article |
 Nov 21, 2025

Function Health raises $298M as direct-to-consumer lab testing gains momentum

Article |
 Nov 21, 2025

Lemonade, Root earnings show insurtechs can scale. Will they last?

Article |
 Nov 21, 2025

Chubb looks ahead to Gen Z with investment in AI for embedded insurance

Article |
 Nov 21, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Asia-Pacific Trends to Watch in 2026

Emerging Tech Adoption Accelerates, Regional Soft Power Goes Global

Report by Man-Chung Cheung  |  Nov 21, 2025

Top Trends to Watch in 2026

Need-to-Know Trends Reshaping the Digital Future

more
See All
Download
Report
Share
Table of Contents
Asia-Pacific will lead the world in AI users
AI and humanoid robots are booming in China
China’s retail recovery gains steam
Korea extends its cultural reach
Chinese brands expand overseas, buoyed by young people’s shifting attitudes
Sources
Media Gallery
About This Report
GenAI adoption in Asia-Pacific is outpacing the rest of the world. The region’s soft power is expanding quickly, highlighted by K-pop’s unstoppable global rise and China’s AI push bringing humanoid robots to daily life.
Topics
Artificial Intelligence (AI)
Consumer Behavior
Retail Sales
Asia-Pacific
Table of Contents
Asia-Pacific will lead the world in AI users
AI and humanoid robots are booming in China
China’s retail recovery gains steam
Korea extends its cultural reach
Chinese brands expand overseas, buoyed by young people’s shifting attitudes
Sources
Media Gallery

GenAI adoption is growing faster in Asia-Pacific than anywhere else in the world. China’s aggressive AI push is transforming industries and daily life, bringing technologies like humanoid robots from science fiction into reality. At the same time, the region’s cultural and technological soft power is extending its influence across the globe.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Asia-Pacific will lead the world in AI users
  2. AI and humanoid robots are booming in China
  3. China’s retail recovery gains steam
  1. Korea extends its cultural reach
  2. Chinese brands expand overseas, buoyed by young people’s shifting attitudes
  3. Sources
  1. Media Gallery

Charts in This Report

Asia's Lead in GenAI App Downloads Is GrowingHumanoid Robot Sales in China Will Account for Over a Quarter of the Global Total by 2028
The Retail Sales Gap Between China and US Will Shrink by 21.0% From 2024 to 2029Japan Accounts for the Largest Share of Physical K-Pop Album Export Sales
Younger Generations Tend to View China More Positively

authors

Man-Chung Cheung

Contributors

Paul Briggs
Principal Analyst
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Jennifer Pearson
VP, Research
Heather Sprung
Senior Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+