Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Marketers find fresh ad space in homes, downtime, and wearables

Article |
 Jan 1, 2026

Apparel retailers double down on private labels

Article |
 Dec 30, 2025

Nvidia kickstarted the age of accelerated compute in 2025

Article |
 Dec 29, 2025

The common thread across 2025 has been uncertainty. That’s unlikely to change in the year ahead.

Article |
 Dec 29, 2025

We made 8 payment predictions for 2025—here’s what we got right

Article |
 Dec 29, 2025

The predictions for 2025 we didn’t quite get right—and why we missed the mark

Article |
 Dec 29, 2025

How AI rewired marketing in 2025: The breakout use cases for marketing leaders

Article |
 Dec 29, 2025

Banks’ genAI adoption accelerates as optimism abounds

Article |
 Dec 29, 2025

AI drives more-sophisticated fraud as well as banks’ fraud defenses

Article |
 Dec 29, 2025

Crypto has gone mainstream in banking: The 2025 review

Article |
 Dec 29, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

B2B Marketing Trends to Watch in 2026

Visibility, Credibility, and Data Governance Will Define B2B Marketing Success

Report by Kelsey Voss  |  Nov 14, 2025

Top Trends to Watch in 2026

Need-to-Know Trends Reshaping the Digital Future

more
Download
Report
Share
Table of Contents
AI-led discovery will redefine early-stage brand visibility
Creators and experts will become the face of brand authority
Data governance maturity will drive performance resilience
EMARKETER Interviews
Sources
Media Gallery
About This Report
In 2026, marketing success will hinge on visibility, credibility, and governance. AI-led discovery is redefining how B2B buyers find brands, human influence is reshaping how marketers build trust, and data governance is powering growth.
Topics
B2B Marketing
United States
Table of Contents
AI-led discovery will redefine early-stage brand visibility
Creators and experts will become the face of brand authority
Data governance maturity will drive performance resilience
EMARKETER Interviews
Sources
Media Gallery

AI is transforming visibility, trust, and performance in B2B marketing. Marketers must strike a balance between machine-optimized discovery, human-driven credibility, and data discipline to compete effectively in 2026.

authors

Kelsey Voss

Contributors

Eleni Digalaki
Nikolai Dineros
Penelope Lin
Director, Data Visualization
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content
Yoram Wurmser
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.