This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.
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Importance of Select Account-Based Marketing (ABM) Business Objectives According to B2B Marketers Worldwide, Oct 2019 (scale of 1-5)
How Are B2B Marketers Worldwide Scaling Account-Based Marketing (ABM) Programs? (% of respondents, Oct 2019)
Account-Based Marketing (ABM) Strategy Areas in Which US B2B Professionals Need Technology Assistance, Sep 2019 (% of respondents)
Challenges US B2B Professionals Face in Developing Account-Based Marketing Target Account Lists, Sep 2019 (% of respondents)
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B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers
Oct 09, 2019
The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.