B2B Marketing

Reports

Latest ReportMarketingRetail & EcommerceIndustries
Report by Jillian Ryan May 1, 2019

Creating and Distributing Content for the Customer Journey

This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.

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US B2B Digital Advertising Trends

Spend Will Exceed $6 Billion in 2019, but Market Still Lacks Maturity

Customer Growth Marketing

How B2Bs Deepen Relationships Through Retention, Loyalty and Advocacy Strategies

B2B Marketing Data

Capturing and Managing Data for Actionable Insights

Forecasts

Interviews

How to Transform Loyal Customers into Brand Advocates

Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.

Jason Williams

Community Director

Ipswitch

How One B2B Cultivates Loyalty in an Emerging Industry

Irvin Gray

Head of Marketing

Chargifi

The Importance of Aligning Loyalty and Acquisition

Kevin Williams

Senior Vice President, Customer Success

Act-On

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Charts

There are 414 charts about 'B2B Marketing'

Marketing TacticsB2BB2B MarketingMarketing Technology

Most Recent Charts

Importance of Select Account-Based Marketing (ABM) Business Objectives According to B2B Marketers Worldwide, Oct 2019 (scale of 1-5)

How Are B2B Marketers Worldwide Scaling Account-Based Marketing (ABM) Programs? (% of respondents, Oct 2019)

Account-Based Marketing (ABM) Strategy Areas in Which US B2B Professionals Need Technology Assistance, Sep 2019 (% of respondents)

Challenges US B2B Professionals Face in Developing Account-Based Marketing Target Account Lists, Sep 2019 (% of respondents)

Challenges US B2B Professionals Face in Reporting Account-Based Marketing (ABM) Performance, Sep 2019 (% of respondents)

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More On: B2B Marketing

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Sales Enablement Challenges Among US B2B Professionals, Sep 2019 (% of respondents)

Sales Enablement Challenges Among US B2B Professionals, Sep 2019 (% of respondents)

Dec 03, 2019

Challenges US B2B Professionals Face in Launching Account-Based Management (ABM) Programs, Sep 2019 (% of respondents)

Challenges US B2B Professionals Face in Launching Account-Based Management (ABM) Programs, Sep 2019 (% of respondents)

Dec 03, 2019

Challenges US B2B Professionals Face in Measuring Account Engagement from Account-Based Management Programs, Sep 2019 (% of respondents)

Challenges US B2B Professionals Face in Measuring Account Engagement from Account-Based Management Programs, Sep 2019 (% of respondents)

Dec 03, 2019

Challenges US B2B Professionals Face in Identifying and Reaching Account-Based Marketing Target Buying Teams, Sep 2019 (% of respondents)

Challenges US B2B Professionals Face in Identifying and Reaching Account-Based Marketing Target Buying Teams, Sep 2019 (% of respondents)

Dec 03, 2019

Account-Based Management Target Account Awareness Challenges Faced by US B2B Professionals, Sep 2019 (% of respondents)

Account-Based Management Target Account Awareness Challenges Faced by US B2B Professionals, Sep 2019 (% of respondents)

Dec 03, 2019

Content Marketing Challenges US B2B Professionals Face in Account-Based Marketing, Sep 2019 (% of respondents)

Content Marketing Challenges US B2B Professionals Face in Account-Based Marketing, Sep 2019 (% of respondents)

Dec 03, 2019

Maturity of Account-Based Marketing Technology Adoption Among US B2B Professionals, Sep 2019 (% of respondents)

Maturity of Account-Based Marketing Technology Adoption Among US B2B Professionals, Sep 2019 (% of respondents)

Dec 03, 2019

Channels that Business Leaders Worldwide Use for Discovering New Brands, Q2 2019 (% of respondents)

Channels that Business Leaders Worldwide Use for Discovering New Brands, Q2 2019 (% of respondents)

Nov 26, 2019

When Are US* B2B Buyers First Willing to Share Their Contact Information with Vendors? (% of respondents, Oct 2019)

When Are US* B2B Buyers First Willing to Share Their Contact Information with Vendors? (% of respondents, Oct 2019)

Nov 21, 2019

Which Sources of Information Do US* B2B Buyers Use? (% of respondents, Oct 2019)

Which Sources of Information Do US* B2B Buyers Use? (% of respondents, Oct 2019)

Nov 21, 2019

How Challenging Is It For US* B2B Marketers and Salespeople to Create and Manage Select Marketing Tactics/Resources? (scale of 1-4, Oct 2019)

How Challenging Is It For US* B2B Marketers and Salespeople to Create and Manage Select Marketing Tactics/Resources? (scale of 1-4, Oct 2019)

Nov 21, 2019

How Do US* B2B Marketers and Salespeople Educate and Engage Prospects? (% of respondents, Oct 2019)

How Do US* B2B Marketers and Salespeople Educate and Engage Prospects? (% of respondents, Oct 2019)

Nov 21, 2019

Number of People Involved in the B2B Purchasing Process, According to US* B2B Buyers, Oct 2019 (% of respondents)

Number of People Involved in the B2B Purchasing Process, According to US* B2B Buyers, Oct 2019 (% of respondents)

Nov 21, 2019

Effectiveness of Marketing Tactics in Moving Buyers Toward a Decision According to US* B2B Marketers and Salespeople, Oct 2019 (scale of 1-4)

Effectiveness of Marketing Tactics in Moving Buyers Toward a Decision According to US* B2B Marketers and Salespeople, Oct 2019 (scale of 1-4)

Nov 21, 2019

B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers

Oct 09, 2019

The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.

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