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EMARKETER

US B2B Ecommerce Forecast 2024

Ecommerce Site Sales Are Gaining Momentum in B2B

Report by Kelsey Voss  |  Feb 19, 2025
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Table of Contents
Executive Summary
B2B ecommerce site sales will gain ground over the next four years
EMARKETER Interviews
Sources
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About This Report
B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers’ preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.
Topics
B2B
B2B Sales
United States
Table of Contents
Executive Summary
B2B ecommerce site sales will gain ground over the next four years
EMARKETER Interviews
Sources
Media Gallery

B2B ecommerce site sales are expected to have slower, but strong, annual growth and take a larger share of the market. This is driven by trends in buyer behavior, the benefits of AI, and the convenience of third-party marketplaces. Amazon Business continues to lead, but Shopify and BigCommerce are growing with new tailored offerings for B2B companies.

Key Question: What factors are affecting growth trends in US B2B ecommerce site sales?

Ecommerce Sites Will Take a Larger Share of the US B2B Electronic Sales Market (trillions in US B2B ecommerce site sales, % change, and % of B2B electronic sales, 2024-2028)
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Key Stat: B2B ecommerce site sales in the US will be 27.5% of all B2B electronic sales by 2028, per our forecast.

authors

Kelsey Voss

Contributors

Nicolas Crespo
Vladimir de Leon
Chart Editor
Madan Kumar
Copy Editor
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Paul Verna
VP, Content
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